STUFF SIMPLIFIED

                      Consumer Guidance Society of India (CGSI) The Consumer Guidance Society of India (CGSI) was formed to fight consumer...

AGMARK The sale of produce in a primary market takes place on the basis of the visual inspection of the goods, and in the secondary and te...

Ethical Issues Advertising is a dynamic social form where business interests, creativity, consumer needs and government regulations meet...

Women in India The role of women in our society has changed in the last few decades. The traditional role of women cannot be accepted now....

Advertising and Children The world of children has changed a great deal over the last decade. Kids are no longer passive consumers of br...

                                 Social Benefits of Advertising Advertising works wonders on the minds of the consumers that in the end in...

  Advertising & Ethics (Criticism) Advertising has been attacked by critics who charge that it goes beyond selling products or ideas t...