ENTERTAINMENT AND MEDIA MARKETING SYLLABUS SEM VI TYBAMMC

 COURSE CODE COURSE NAME & DETAILED SYLLABUS BAMMC EAEM 2607 ENTERTAINMENT & MEDIA MARKETING 

COURSE OUTCOME: 

1. To equip students with an understanding of marketing practices, frameworks, and trends in the Entertainment Sector 

2. Introducing the students to television industry and film industry. 

3. Will make students go through different case studies regarding radio marketing skills, Social media marketing skills etc.

 4. Will help to know the impact of media industry on the viewers, understanding its characteristics 

MODULE DETAILS

1 INTRODUCTION TO MARKETING

• What is marketing?  • Review the emerging marketing communications area of ‘entertainment marketing’ and reconceptualizes the phenomenon • 7 Ps • Brand Basics • Case Studies 

2. LATEST ENTERTAINMENT MARKETING STRATEGIES

 • Integrated Marketing Communications • Experiential Marketing  • Advertiser Funded Programing  • Why Entertainment Marketing? • The Scope and Growth of Entertainment Marketing Practice • The Effect of Entertainment Marketing on Consumers 

3. OVERVIEW OF INDIAN MEDIA INDUSTRY

 • Explore various media in terms of size and impact  • Media characteristics • Compare various media • Opportunities for cross-promotions  

4. MARKETING IN TELEVISION INDUSTRY

 • Structure and function of TV  • Terminology used in TV  • TV Planning, Marketing • Future trends in TV • Maintaining aggressive promotion and packaging approach for all programmes. • Hold on to the leadership position in prime time slot through timely innovations based on audience feedback. • Expand the market by launching programmes that are relatable to all generations’ audience. • Advertisement of programmes by print • media Celebration of festivals • Broadcasting famous TV show for full day 

5. NICHE MARKETING

• Niche TV and there marketing strategies  (Sports TV, Lifestyle TV, Kids TV, Regional TV) 

6. MARKETING IN FILM INDUSTRY

• Marketing and Distribution Structure of  films (Domestic and International) • Create Film Marketing Plan. • Research for reach to target market. • Set up marketing schedule. • Film marketing budget. • Designing EPK (Electronic Press Kit) 

7. MARKETING IN ONLINE AND SOCIAL MEDIA

• Strategy and Case studies of social media 0marketing in India.  • Using Social Media Marketing For  Entertainment Industry • YouTube Marketing For Entertainment Industry • Facebook Marketing For Entertainment Industry • Instagram Marketing For Entertainment Industry • Launch Trailers, Teasers, Snippets • Keep Sharing Across Social Media Platforms • Actively Engage With Your Audience • Post A Variety Of Content • Capitalize On The Power Of IGTV 

8.MARKETING IN RADIO INDUSTRY • Exploring the Radio industry in India,  Radio channels and radio programs Marketing case studies • Strengths of Radio in Communicating a Message niche market and listening demographic • Variety of promotional activities by Radio stations • Radio advertising works as an everywhere medium • Cost-effectiveness of advertising on radio.