BUSINESS COMMUNICATION II SYLLABUS - UNIVERSITY OF MUMBAI

 

MODULE 1

PRESENTATION SKILLS

4 principles of effective presentation

Effective use of OHP

Effective use of Transparencies

How to make a Powerpoint Presentation

MODULE 2

GROUP COMMUNICATION

Interviews: Group Discussion, Preparing for an interview, Types of Interviews - Selection, Appraisal, Grievance, Exit.

Meetings: Need and Importance of Meetings, Conduct of Meeting and Group Dynammics Role of Chairpose, Role of Participants, Drafting of Notice, Agenda and Resolutions

Conference: Meaning and Importance of Conference, Organizing a Conference, Modern Methods: Video and Tele Conferencing

Public Relations: Meaning, Functions of PR Department, External and Internal Measures of PR

MODULE 3

BUSINESS CORRESPONDANCE

Trade Letters: Order, Credit, and Status Enquiry, Collection (just a brief introduction to be given)

In detail - Letters of INquiry, Letters of Complaint, Claims, Adjustment Sales Letters, promotional leaflets and fliers, Consumer Grievance Letters, Letters under Right to Information Act

MODULE 4

LANGUAGE AND WRITING SKILLS

Reports: Parts, Types, Feasibility reports, Investigative Reports

Summarization: Identificaiton of main and supporting sub pooints. Presenting these in a cohesive manner. 

EFFECTIVE COMMUNICATION SKILLS II SYLLABUS

 

PROGRAM	BAMM
YEAR	FYBMM
SEMESTER	II
COURSE:	EFFECTIVE COMMUNICATION SKILLS -II
COURSE CODE	BAMMEC 201
PAPER	1
TOTAL MARKS	100   (75  : 25)
NO OF LECTURES	48
	SEMESTER II
COURSE CODE	COURSE NAME & DETAILED SYLLABUS
BAMMEC-201	Effective Communication Skills-II

Learning Outcome:     To make the students aware of use of language in media and organization. To equip or enhance students with structural and analytical reading, writing and thinking skills. To introduce key concepts of communications.				Total Lectures: 48 hrs.
Module	Topics	Details
1	Writing
	1.Report writing	Report Writing (English, Hindi or Marathi) General report and News report writing - Basics and Format (Headline, Sub-headline, various type of report	DONE
	2. Organizational writing	Organizational writing : (English, Hindi or Marathi)  Internal communication , E- mails - Email E-mail Etiquette; Overcoming Problems in E-mail Communication, Stake holder communication Circulars- Guidelines for writing a circular- Languages and writing style of a circular- Format of a circular; Notices- Purpose- Format- Important points to remember while writing a notice, Letters of complaint, claim and adjustment, Consumer grievance letters, Letters under the Right to Information Act, Press Release, Letter to the Editor.
	Writing for Publicity materials	Writing for Publicity materials (English, Hindi or Marathi) Headline, sub- headline, Body copy, Slogan, Jingle, Radio spot
2	Editing
	Editing	Editing: (English, Hindi and Marathi) Principles of editing (Punctuation, Substitution of words, Restructuring of sentences, Re-organizing sentence sequence in a paragraph, Use of link words,
		Principles of Coherence and Cohesion, writing synopsis, abstracts, précis writing, news paper editing and magazine editing.
3	Paraphrasing and Summarizing
	Paraphrasing	Meaning , how to  use paraphrase in communication, Paraphrase in plagiarism , Translation
	Summarization	Summarizing content , the points and sub-  points and the logical connection between the points
4	Interpretation of technical data
	Interpret technical data	Read graphs, maps, charts, Write content based on the data provided
Total Lectures				48

Internal evaluation methodology                                                                         25 Marks

Sr no	Project/Assignment
1	Clipping files on various current topics.
2	Publish letters to editors in news media.
3	Reporting of college events.

Bibliography:

• Business Communication - Rhoda A. Doctor and Aspi H. Doctor
•  Communication Skills in English – Aspi Doctor
• Teaching Thinking - Edward De Bono De Bono’s
•  Thinking Course – Edward De Bono Serious Creativity –
• Edward De Bono The Mind Map Book – Buzan Tony
• Becoming a Translator: An Introduction to the Theory and Practice of Translation - by Douglas Robinson
•  A Textbook of Translation - by Peter Newmark, Newmark

BUSINESS COMMUNICATION I SYLLABUS

 

Business Communication - I

FYBAF/BMS/BBI/BFM

Semester I

Unit 1 : Theory of Communication
1. Concept of Communication :
Meaning, Definition, Process, Need, Feedback
Emergence of Communication as a key concept in the Corporate and Global World
Impact of technological advancements on Communication
2. Channels and Objectives of Communication :
Channels :
Formal and Informal - Vertical, Horizontal, Diagonal, Grapevine
Objectives of Communication :
Information, Advice, Order and Instruction, Persuasion, Motivation, Education, Warning, and Boosting the Moral of Employees
(A brief introduction to these objectives to be given)
3. Methods and Modes of Communication :
Methods :
Verbal and Nonverbal
Characteristics of Verbal Communication
Characteristics of Non-verbal Communication
Business Etiquette
Modes :
Telephone and SMS Communication
(General Introduction to Telegram to be given)
Facsimile Communication [Fax]
Computers and E-communication
Video and Satellite Conferencing

Unit 2 : Obstacles to Communication in Business World
1. Problems in Communication/Barriers to Communication :
Physical / Semantic or Language / Socio-Cultural / Psychological Barriers,
Ways to Overcome these Barriers
2. Listening :
Importance of Listening Skills
Cultivating Good Listening Skills
3. Introduction to Business Ethics
Concept and Interpretation
Importance of Business Ethics
Personal Integrity at the workplace
Business Ethics and Media
Computer Ethics
Corporate Social Responsibility
Teachers can adopt a case study approach and address issues such as the following so as to orient and sensitize the student community to actual business practices:
- Surrogate Advertising
- Patents and Intellectual Property Rights
- Dumping of Medical/E-waste
- Human Rights Violations and Discrimination on the basis of gender, race, caste, religion, appearance and sexual orientation at the workplace
- Piracy
- Insurance
- Child Labour

Unit 3 : Business Correspondence
1. Theory of Business Letter Writing :
Parts, Structure, Layouts - Full Block, Modified Block, Semi-Block, Principles of Effective Letter Writing
Principles of Effective E-mail Writing
2. Personnel Correspondence :
Statement of Purpose
Job Application Letter and Resume
Letter of Acceptance of Job Offer, Letter of Resignation
[Letter of Appointment, Promotion and Termination, Letter of Recommendation (to be taught but not to be tested in the examination)]

Unit 4 : Language and Writing Skills
1. Commercial Terms used in Business Communication
2. Paragraph Writing :
Developing an idea, using appropriate linking devices, etc.
Cohesion and Coherence, self-editing, etc.
[Interpretation of technical data, Composition on a given situation, a short informal report, etc.]

Activities :
1. Listening Comprehension
2. Remedial Teaching
3. Speaking Skills: Presenting a News Item, Dialogue and Speeches
4. Paragraph Writing: Preparation of the first draft, Revision and Self – Editing, Rules of spelling.
5. Reading Comprehension: Analysis of texts from the fields of Commerce and Management

MASS MEDIA RESEARCH SYLLABUS - UNIV OF MUMBAI

Program BAMMC                          Year SY BAMMC               Semester  IV

Course: MASS MEDIA RESEARCH                                         Paper (DSC-D3) CORE X           Course Code BAMMC MMR-404      Total Marks 100 (75:25)               Number of Lectures 48

Course outcome

• To introduce students to debates in Research approaches and equip them with tools to carry on research

• To understand the scope and techniques of media research, their utility and limitations

COURSE CODE COURSE NAME   BAMMC MMR-404    MASS MEDIA RESEARCH

Syllabus

MODULE I       Research In Media (12 lects)

Introduction to Mass Media and Research 

- Relevance, Scope of Mass Media Research 

- Role of research in the media

• Steps involved in the Research Process

• Qualitative and Quantitative Research

• Discovery of research problem, identifying dependent and independent variables, developing hypothesis

MODULE II Design (4 lects)

Research design

• Concept, types and uses

• Research Designs:

a) Exploratory

b) Descriptive and

c) Causal.

MODULE III Data Collection (18 Lects)

Data – collection methodology

a. Primary Data – Collection Methods

I. Depth interviews

II. Focus group

III. Surveys

IV. Observations

V. Experimentations

b. Secondary Data Collection Methods

c. Literature review

d. Designing Questionnaire and measurement techniques

            a. Types and basics of questionnaire

            b. Projective techniques

            c. Attitude measurement scales

e. Sampling process

f. Data Tabulation and Research report format

MODULE IV Content Analysis (5 lects)

Content analysis

a.Definition and uses

b. Quantitative and Qualitative approach

c. Steps in content analysis

d. Devising means of a quantification system

e. Limitations of content analysis

MODULE V Application Of Research (5 Lects)

a. Readership and Circulation survey

b. TRP

c. RRP

d. Audience Research

e. Exit Polls

f. Advertising Consumer Research

MODULE VI The Semiotics (4 Lects)

The Semiotics of the Mass Media

a. What is semiotics in media?

b. Why is semiotics important?

c. What are codes in semiotics?

d. Semiotics and media

Internal Assessment:  25 MARKS

Reference Books:

1. Research Methodology; Kothari: Wiley Eastern Ltd.

2. A Handbook Of Social Science Research: Dixon, Bouma, Atkinson OUP

3. Analysing Media Message: Reffe, Daniel; Lacy, Stephen And Fico, Frederick (1998); Lawrence Erlbaum associates.

4. Media Research Methods: Gunter, Brrie; (2000); Sage

5. Mass Media Research: Wimmer And Dominick

6. Milestones In Mass Communication: Research De Fleur

FOUNDATION COURSE IV SYLLABUS

 

MEDIA, GENDER & CULTURE SYLLABUS FYBAMMC

 

PROGRAM	BAMM
YEAR	FYBMM
SEMESTER	II
COURSE:	MEDIA GENDER & CULTURE
COURSE CODE	BAMMMGC 206
PAPER	6
TOTAL MARKS	100   (75:25)
NO OF LECTURES	48
	SEMESTER II
COURSE CODE	COURSE NAME & DETAILED SYLLABUS
BAMMMGC-206	MEDIA GENDER & CULTURE

 

COURSE OUTCOME

·         To discuss the significance of culture and the media industry. ·         To understand the association between the media, gender and culture in the society.  ·         To stress on the changing perspectives of media, gender and culture in the globalised era.

MODULE	TOPICS	TOPICS	LECTURES
		INTRODUCTION TO CULTURAL STUDIES
I	EVOLUTION, NEED, CONCEPTS AND THEORIES	Evolution, features of cultural studies, Need and significance of cultural studies and media Concepts related to culture- Acculturation, enculturation, ethnocentrism, cultural relativism, cultural shock and its relevance in media Theories: ·         Stuart Hall : encoding and decoding, Circuit of culture ·         John Fiske:  culture and industry ·         Feminism and Post feminism ·         Techno culture  and risk – Ulrich Beck	(12)
		CULTURE AND MEDIA
II	CONSTRUCTION, COMMODIFICATION, IMPACT AND RECENT TRNDS	1.       Construction of culture- social, economic, political, religion and technology 2.       Culture, industry and media- commodification, memes, representation, articulation, popular culture, power, cyber culture 3.       Media and its impact on the cultural aspect of the society. 4.       Culture industry and communication - with reference, to film, TV, social media, advertisements etc., 5.       Recent trends in Culture consumption:  Changing values, Ideologies & its Relevance in the Contemporary society.	(12)
		GENDER AND MEDIA CULTURE
III	ROLE AND INFLUENCE OF MEDIA	1.       The influence of media on views of gender (theme, under representation, stereotypes, women and men, stereotype images, roles etc.) 2.       Role of media in social construction of gender, Changing attitudes & behaviour for empowerment of women : Movements of change 3.       Gender equality and media 4.       Hegemonic masculinity in media 5.       Gender issues in news media (TV, radio, newspapers & online news)	(12)
		GLOBALISATION AND  MEDIA CULTURE
IV	GLOBAL, LOCAL, CONSUMER AND THE RECENT TRENDS	1.       Media imperialism 2.       Globalisation and Local culture- Issues and Perspectives, threat to regional and local identities, Impact of global culture and its relevance in media and gender 3.       Consumer culture and media in the era of globalisation. 4.       Digital Media culture: Recent trends and challenges 5.       Media and Globalisation: Global economic flows, global cultural flows, homogenization & fragmentation, glocalization, creolization, globalization & power.	(12)
INTERNAL EVALUATION METHODOLOGY
CONTINUOUS  ASSIGNMENTS ORAL & PRACTICAL PRESENTATIONS GROUP/INDIVIDUAL PROJECTS CLASS TEST OPEN BOOK TEST GROUP INTERACTIONS QUIZ
REFERENCE
1.       MEDIA AND CULTURAL STUDIES: MEENAKSHI GIGI DURHAM AND DOUGLAS M.KELLNER 2.       CULTURAL STUDIES- THEORY AND PRACTICE – CHRIS BARKER 3.       AN INTRODUCTION TO CULTURAL STUDIES- PROMOD K. NAYAR 4.       CULTURE CHANGE IN INDIA- IDENITITY AND GLOBALISATION – YOGENDRA SINGH 5.       INDIAN MEDIA IN A GLOBALISED WORLD-  MAYA RANGANATHAN USHA M. RODGRIGUES 6.       MEDIA GENDER AND POPULAR CULTURE IN INDIA- TRACKING CHANGE AND CONTINIUTY – SANJUKTHE- DASGUPTA

 

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