Communication has emerged as a key concept in the global corporate world. This is because today businesses are not only run within ones country. Due to globalisation companies have the opportunity of selling their products and services worldwide. Thus business persons must have clarity while communicating their objectives to their clients and customers. One must also understand global inter-cultural differences and should find ways to deal with these differences in a mature manner.
Maintaining contacts with customers, shareholders, banks, insurance companies, etc. require effective communication skills. Moreover, if one communicates well, it helps to negotiate deals, enhance sales margins, retain customers, implement strategies, promote branding, manage crisis situations, liaise with government as well as international agencies.
Thus good communication skills ensure successful businesses not only at a local level but also at global levels in the corporate world.
Watch the video by clicking the link: Emergence of Communication as a Key Concept in the Corporate World
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