Technical and general communication specialists play different roles in the global communication market.
General communication
General communication is defined as the way in which a person can communicate through his or her words, deed, or actions.
General Communication serves five major purposes: to inform, to express feelings, to imagine, to influence, and to meet social expectations.
Characteristics of general communication:
Contains a general message
Informal in style and approach
No set pattern
Mostly oral
Not always for a specific audience
No use of technical terms or graphics
Technical communication
Technical communication, also known as tech comm, is planning and executing information for a specific audience.
Tech communicators are responsible for understanding the needs of their target audience, communicating that information to them in an appropriate way, and meeting those needs successfully.
Technical communicators collaborate and work together with designers, media, engineers, analysts, project management, quality control, sales, logistics, and customer support to ensure that accurate and relevant information is supplied via websites, web apps, books, brochures and other printed materials (social media), meetings.
Characteristics of technical communication:
Contains a technical message
Mostly formal in style and approach
Follow a set pattern
Both oral and written
Always for a specific audience
Frequently involves jargon, graphics, visuals, etc
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