VISUAL COMMUNICATION
1. To provide students with tools that would help them
visualize and communicate.
2. Understanding Visual communication as part of Mass
Communication
3. To acquire basic knowledge to be able to carry out a
project in the field of visual communication
4. To acquire basic knowledge in theories and languages of
Visual Communication
5. The ability to understand and analyse visual
communication from a critical perspective
Module 01 INTRODUCTION
1. Early
Visuals as Communication
• Historical evidence, Caves,
Hieroglyphs, Geoglyphs, Murals, sculptures
2. Visual
Communication as Natural means
• Body language – Physique, Gestures, Eye
contact, Expressions
• Technical gestures
3. Process
& Expansion of Visual Language
• Sensual theories – Gestalt,
Constructivism, Ecological
• Perception theories – Semiotics,
Language of Signs & Symbols
• Concept of Code – Metonymic, Analogical
code, Displaced code, Condensed code
Module 02 MEDIUM OF COMMUNICATION
1. Images
–
• Pictograms, Ideograms, Logograms
• Paintings, Illustrations, Cartoons,
Memes,
• Photographs – (speaks thousand words)
2. Video
–
• Cinema-the seventh art, Animation,
Documentary, Vlog
3. Infographics
–
• Graphs, Charts, Maps
• Instructions signs, Presentations
• Classification indicators
4. Models
–
• Solar system, Body systems, Scientific
models, Demo pieces
5. Colour
–
• Sensation, Instruction, Classification
• Symbolic – Religious, Political,
• Mood & Atmosphere
Module 03 PUBLIC PLACES
1. Architecture
–
• Steps, Ramps, Gates, Entrances
• Doors, Windows
• Emergency exit, Help seek, Disciplinary,
2. Clothing
–
• Uniform, Classification, Rank, Unity,
Distinction, Duty, Safety, Identity, Dutifulness,
• Dress code, Protocol, Etiquettes
• Cultural influences,
3. Interpretation
–
• Figure reading, Valuation of
personality, Presentation of self, Reading from visual cues
Module 04 APPLICATION
1. Commercial
–
• Graphic Design, Posters, Advertisements,
Publication Design,
Module 05 ELEMENTS OF ART
1. Visible
components –
• Line, Shape, Form, Tone, Colour, Space,
• Proximity, hierarchy, Movement,
Alignment, Emphasis,
• Typography, Calligraphy, Word
expression, Logotype, Treatment