VISUAL COMMUNICATION - NEP SYLLABUS

 

VISUAL COMMUNICATION

1. To provide students with tools that would help them visualize and communicate.

2. Understanding Visual communication as part of Mass Communication

3. To acquire basic knowledge to be able to carry out a project in the field of visual communication

4. To acquire basic knowledge in theories and languages of Visual Communication

5. The ability to understand and analyse visual communication from a critical perspective

Module 01 INTRODUCTION

1.    Early Visuals as Communication

• Historical evidence, Caves, Hieroglyphs, Geoglyphs, Murals, sculptures

2.    Visual Communication as Natural means

• Body language – Physique, Gestures, Eye contact, Expressions

• Technical gestures

3.    Process & Expansion of Visual Language

• Sensual theories – Gestalt, Constructivism, Ecological

• Perception theories – Semiotics, Language of Signs & Symbols

• Concept of Code – Metonymic, Analogical code, Displaced code, Condensed code

Module 02 MEDIUM OF COMMUNICATION

1.    Images –

• Pictograms, Ideograms, Logograms

• Paintings, Illustrations, Cartoons, Memes,

• Photographs – (speaks thousand words)

2.    Video –

• Cinema-the seventh art, Animation, Documentary, Vlog

3.    Infographics –

• Graphs, Charts, Maps

• Instructions signs, Presentations

• Classification indicators

4.    Models –

• Solar system, Body systems, Scientific models, Demo pieces

5.    Colour –

• Sensation, Instruction, Classification

• Symbolic – Religious, Political,

• Mood & Atmosphere

Module 03 PUBLIC PLACES

1.    Architecture –

• Steps, Ramps, Gates, Entrances

• Doors, Windows

• Emergency exit, Help seek, Disciplinary,

2.    Clothing –

• Uniform, Classification, Rank, Unity, Distinction, Duty, Safety, Identity, Dutifulness,

• Dress code, Protocol, Etiquettes

• Cultural influences,

3.    Interpretation –

• Figure reading, Valuation of personality, Presentation of self, Reading from visual cues

Module 04 APPLICATION

1.    Commercial –

• Graphic Design, Posters, Advertisements, Publication Design,

Module 05 ELEMENTS OF ART

1.    Visible components –

• Line, Shape, Form, Tone, Colour, Space,

• Proximity, hierarchy, Movement, Alignment, Emphasis,

• Typography, Calligraphy, Word expression, Logotype, Treatment