RESEARCH QUESTIONS SET 3

 RESEARCH QUESTIONS SET 3

A common test in research demands much priority on

a.    Reliability

b.    Usability

c.    Objectivity

d.    All of the above

Ans: d. All of the above

 

Action research means

a.    A longitudinal research

b.    An applied research

c.    A research initiated to solve an immediate problem

d.    A research with socioeconomic objective

Ans: c. A research initiated to solve an immediate problem

 

Questionnaire is a:

a.    Research method

b.    Measurement technique

c.    Tool for data collection

d.    Data analysis technique

       Ans: c. Tool for data collection

 

The first step in the process of developing a new product is

a.    Idea Generation

b.    Idea Screening

c.    Concept Development and Testing

d.    Business analysis

      Ans: a. Idea Generation

 

A product travels to a new geographical area or new industry segment that has not been tapped before

a.    New markets – new products

b.    Existing markets – existing products

c.    Existing markets – new products

d.    New markets – existing product

    Ans: a. New markets – new products

 

In this research, researcher finds the opportunity for new products / services with existing customers as part of its new markets program

a.    New markets – new products

b.    Existing markets – existing products

c.    Existing markets – new products

d.    New markets – existing products

     Ans: c. Existing Markets – new products

 

In new product research, in order to get maximum results from your marketing with minimal cost it is crucial to focus on those prospects liking to buy from you.

a.    Know your market

b.    Target your customers

c.    Devise a Unique value proposition

d.    Test the product and overall appeal

     Ans: b. Target your customers

 

In new product research when you employ both advertising and public relations to maximize impact of the new product launch

a.    Devise your Unique Value Proposition

b.    Test product and overall approach

c.    Monitor your product life cycle

d.    Roll out your marketing campaign

Ans: d. Roll out your Marketing campaign

 

In new product research, when you have enough information on your market to understand how best to market and sell your product it si known as

a.    Devise your Unique Value proposition

b.    Target your customer

c.    Determine your marketing strategy

d.    Test your product and overall approach

              Ans: c. Determine your marketing campaign

 

Brand research done using both qualitative and quantitative technique

a.    Brand Association Research

b.    Brand character research

c.    Brand loyalty research

d.    Brand logo research

Ans: b. Brand character research

 

Research that explores the relationship between brand trust, brand affect and brand performance outcomes

a.    Brand association research

b.    Brand loyalty research

c.    Brand name research

d.    Brand logo research

Ans: b. Brand loyalty research

 

The product testing when same packaging is used and the respondents are told that they well be asked about their reactions later it is known as

a.    Staggered comparison test

b.    Disguised comparison test

c.    New comparison test

d.    Paired comparison test

Ans: b. Disguised comparison test

 

In product testing, respondents test two brands with a time lag with the identities masked. Half receive brand A and half receive brand B

a.    Staggered comparison test

b.    Disguised comparison test

c.    New comparison test

d.    Paired comparison test

Ans: a. Staggered comparison test

 

In pricing research four pricing related questions and evaluated as four cumulative distribution. This is done is

a.    Gabor Granger Method

b.    Van Westendorp Price Sensitivity Meter

c.    Concept test

d.    Brand Price Trade Off (BPTO)

Ans: b. Van Westendorp Price Sensitivity Meter

 

In pricing research, choosing of five price points for survey and asking the respondent a five point purchase intent question is

a.    Gabor Granger Method

b.    Van Westendorp Price Sensitivity Meter

c.    Concept test

d.    Brand Price Trade Off (BPTO)

Ans: a. Gabor Granger Method

FOR MORE PRACTICE QUESTIONS CLICK ON THE LINKS BELOW:

SET 1

https://www.blogger.com/blog/post/edit/preview/8282621946423313561/6494755795687094323

 

SET 2

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-2.html

 

SET 4

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-4.html

 

SET 5

https://sstuffsimplified.blogspot.com/2020/09/research-qu

RESEARCH QUESTIONS SET 2

 RESEARCH QUESTIONS SET 2

All of the following are advantages of survey except

a.    Surveys can tap into factors that are not directly observable

b.    One can accommodate large sample sizes at relatively modest costs

c.    Administration of surveys is relatively easy

d.    One can make extensive use of probing questions using a survey

e.    Survey data can be used with advanced statistical analysis

Ans: b. One can accommodate large sample sizes at relatively modest costs

 

Which of the following is not a probability sampling technique?

a.    Systematic random sampling

b.    Cluster sampling

c.    Quota sampling

d.    Stratified sampling

Ans: c. Quota sampling

 

Sampling technique where a random number table is employed

a.    Snowball sampling

b.    Simple random sampling

c.    Systematic random sampling

d.    Convenience sampling

Ans: b. Simple random sampling

 

When selection of sample is left entirely to the researcher

a.    Convenience sampling

b.    Simple random sampling

c.    Stratified sampling

d.    Cluster sampling

Ans: a. Convenience Sampling

 

Which among the following is not a noncomparative scaling technique?

a.    Likert

b.    Staple

c.    Semantic differential

d.    Rank order

Ans: d. Rank order

 

People who are available, volunteer, or can be easily recruited are used in the sampling method called ______.

a.  Simple random sampling

b.  Cluster sampling

c.  Systematic sampling

d.  Convenience sampling

 

Ans: d. Convenience sampling

 

 In which of the following nonrandom sampling techniques does the researcher ask the research participants to identify other potential research participants?
a. Snowball

b. Convenience
c. Purposive

d. Quota

 

Ans: a. Snowball

 

 ___________ is a set of elements taken from a larger population according to certain rules.

a.  Sample

b.  Population

c.  Statistic

d.  Element

 

Ans: a. Sample

 

A statement made about a population for testing purpose is called

a. Statistic

b. Hypothesis
c. Level of Significance
d. Test-Statistic

 

Ans: b. Hypothesis

 

Bibliography given in a research report

a.    Enables those interested in further research study the problem from a different angle

b.    Shows the vast knowledge of the researcher

c.    Makes the report authentic

Ans: a. Enables those interested in further research study the problem from a different angle

 

Which of the following is not a data-collection method?

a.    Research questions

b.    Unstructured interviews

c.    Postal survey questionnaires

d.    Participant observation

Ans: a. Research questions

 

Which among the following is a Pull Strategy?

a.    Trade promotion

b.    Consumer Promotion

c.    Sales Force Promotion

d.    None of these

Ans: b. Consumer promotion

 

The strategy that encourages dealers and distributors to sell a product is known as

a.    Push

b.    Pull

c.    Combination

d.    Marketing

Ans: a. Push

 

Research is

a.    Searching again and again

b.    Finding solution to any problem

c.    Working in a scientific way to search for truth of any problem

d.    None of the above

     Ans: c. Working in a scientific way to search for truth of any problem

 

Which of the following is the first step in starting the research process?

a.    Searching sources of information to locate problem.

b.    Survey of related literature

c.    Identification of problem

d.    Searching for solutions to the problem

    Ans: c. Identification of problem

FOR MORE PRACTICE QUESTIONS CLICK ON THE LINKS BELOW:

SET 1

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-1.htm

 

SET 3

https://sstuffsimplified.blogspot.com/2020/09/research-questsions-set-3.html

 

SET 4

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-4.html

 

SET 5

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-5.html

 

 

RESEARCH QUESTIONS SET 1

 RESEARCH QUESTIONS: SET 1 FOR PRACTICE

The process of marketing involves all of the following except:

a.    Product

b.    Production

c.    Pricing

d.    Distribution

e.    Promotion

Ans: b. Production

 

Problem identification research is undertaken to

a.    Help identify problems that are not visible on the surface but however will exist in the future

b.    Develop clear concise marketing segments

c.    Help solve research problems

d.    Establish a procedure for development of a primary research plan

Ans: a. Help identify problems that are not visible on the surface but however will exist in the future

 

Original source from which researcher directly collects the data that has not been previously collected

a.    Primary data

b.    Secondary Data

c.    Tertiary Data

d.    None of these

Ans: a. Primary data

 

When the research objective of a study is to gain background information and to clarify research problems in order to create hypotheses, the research is referred to as:

a.    Exploratory research design

b.    Descriptive research design

c.    Causal research design

d.    Experimental research design

e.    All of the above

Ans: a. Exploratory research design

 

Which of the following is true

a.    Secondary data is more accurate than primary data

b.    The researcher should attempt to gather secondary data before initiating a search for primary data

c.    Primary data are gathered by researcher and secondary data by others

d.    If the researcher uses secondary data from some who collected the data it is the secondary source of secondary data

Ans: b. The researcher should attempt to gather secondary data before initiating a search for primary data

 

Qualitative research techniques perform better in quantitative data in which aspect

a.    Developing generalized findings

b.    Gathering quality data

c.    Distinguishing small differences

d.    High reliability and validity

Ans: b. Gathering quality data

 

The ideal number of participants in a focus group are

a.    1 – 2 members

b.    3 – 7 members

c.    8 – 12 members

d.    13 – 20 members

Ans: c. 8 – 12 members

 

In the following cases secondary data collection will be sufficient to arrive at a conclusion about:

a.    A bank wants to determine how its customers feel about the new service they have introduced

b.    A fast-food franchisee wants to determine the market potential for a new type of specialty food in a certain area

c.    A department store chain wants to know if customers will spend more if a coffee shop was introduced

    Ans: b. A fast-food franchisee wants to determine the market potential for a new type of specialty food in a certain area

 

Which of the following is not a projective technique?

a.    In depth interview

b.    Pictorial construction

c.    Word association test

d.    Sentence completion test

e.    Role plays

Ans: a. In depth interview

 

A longitudinal study using the same sample of respondents which provides richer information than using a series of different samples is known as

a.    True Panel Studies

b.    Omnibus survey

c.    A cohort study

d.    Cross sectional survey

Ans: a. True Panel Studies

 

______ deals with time order of events or having a sequence of events is the criterion,

a.    Concomitant variation

b.    Temporal sequence

c.    Nonspurious association

Ans: b. Temporal sequence

 

_______ occurs when two events ‘covary’ or ‘corelate’, they vary systematically

a.    Concomitant variation

b.    Temporal sequence

c.    Nonspurious association

Ans: a. Concomitant variation

 

________ means any covariation between a cause and an effect is true rather than due to some other variable

a.    Concomitant variation

b.    Temporal sequence

c.    Nonspurious association

     Ans: c. Nonspurious association

 

A technique used to study written material, usually advertising copy, by breaking it into meaningful units using carefully applied rules

a.    Humanistic inquiry

b.    Content analysis

c.    Shopper patterns

d.    Mystery shoppers

Ans: b. Content analysis

 

The method of interviewing where one understands customers’ values and overall purchasing behavior

a.    Laddering

b.    Hidden-issue questioning

c.    Symbolic questioning

Ans: a. Laddering

 

FOR MORE PRACTICE QUESTIONS CLICK ON THE LINKS BELOW

SET 2

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-2.html

 

SET 3

https://sstuffsimplified.blogspot.com/2020/09/research-questsions-set-3.html

 

SET 4

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-4.html

 

SET 5

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-5.html