RESEARCH QUESTIONS SET 5
In which scale, a respondent is asked to indicate a degree
of arguments or disagreements regarding an attribute or an objective for a
series of statements provided by the researcher?
a. Likert
Scale
b. Staple
scale
c. Attitude
scale
d. Rank
ordering rating scale
Ans: a. Likert scale
Brand names and identity advertising are methods that
advertisers use to encourage customers to
a. Reach
their demographic potential
b. Perceive
hidden messages
c. Make
distinctions among products that are actually very similar
d. Satisfy
subconscious motivations
Ans: c. Make distinctions among
products that are actually very similar
Copy testing is a specialized field of advertising and
marketing research. It determines an ads effectiveness among consumers. It is
also known as
a. Post
testing
b. Copy
tasting
c. Pre
testing
d. Primary
testing
Ans: c.
Pre testing
Company building its pricing strategy around the experience
curve would be most likely to
a. Engage
in break even pricing
b. Engage
in value added pricing
c. Prices
its products low
d. Prices
its products high
Ans: c. Prices its products
low
Which of the following is not a price adjustment strategy?
a. Seasonal
pricing
b. Segmented
pricing
c. Geographical
pricing
d. Free
samples
Ans: d. Free samples
________ pricing is the approach of setting a low initial
price in order to attract a large number of buyers quickly and win a large
market share
a. Market
skimming
b. Value
based
c. Market
penetration
d. Leader
Ans: c. Market penetration
A research test that presents subjects woth ambiguous picture(s)
and asks the subject to explain what is happening in the picture(s) now and what
might happen next
a. Thematic
Apperception Test
b. Cartoon
test
c. Fantasy
scenario
d. Personification
Ans: a. Thematic Apperception Test
All of the following are benefits of advertising research except:
a. Develops
creative design and strategy
b. Measures
your reputation
c. Identifies
major problems
d. Maximizes
the risk
Ans: d. Maximizes the risk
A projective technique that uses ‘projective hypothesis’ by
encouraging the respondent to provide the first set of words or associations
that come to mind after their exposure to a stimulus
a. Free Association
Tests
b. Direct
Questioning
c. Direct
Mails
d. Focus groups
Ans: a. Free Association Tests
The method of pre-testing in which commercials are grouped
with non competitive control commercials and shown to prospective customers to
measure their effectiveness
a. Trailer
tests
b. Theatre
tests
c. Clutter
test
d. Live telecast
test
Ans: c. Clutter test
When a respondent is given certain cues where in he/she can
relate to a certain brand, and connect the product with the company
a. Recognition
test
b. Triple
association test
c. Sales effect
test
d. Sales result
test
Ans: b. Triple association test
The research investigation that probes peoples’ unconscious
response to advertising in order to help identify winning ads.
a. Brand marketing
b. Neuro marketing
c. Consumer
marketing
d. Direct
marketing
Ans: b. Neuro marketing
The following are physiological rating scales except
a. Pupil metric
testing
b. Galvanometric
response
c. Halo effect
d. Voice pitch
analysis
Ans. c. Halo effect
The following are techniques of copy testing except:
a. Animatics
b. Photomatics
c. Ripomatics
d. Drivematics
Ans: d. Drivematics
The Design of study in the research report should include
all of the following except
a. Description
of Research design
b. Sources
of data
c. Appendix
d. Sampling
Procedures
Ans: c. Appendix
FOR MORE PRACTICE QUESTIONS CLICK ON THE LINKS BELOW:
SET 1
https://www.blogger.com/blog/post/edit/preview/8282621946423313561/6494755795687094323
SET 2
https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-2.html
SET 3
https://sstuffsimplified.blogspot.com/2020/09/research-questsions-set-3.html
SET 4
https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-4.html
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