RESEARCH QUESTIONS SET 4
________ refers to the information a customer has stored in
their memory about a product / service
a. Cognitive
dissonance
b. Product
knowledge
c. Marketing
research
d. Product
research
Ans: b. product knowledge
In pricing research, Respondents are presented with a
product concept and asked how likely they are to purchase this product at a
specific price
a. Gabor
Granger Method
b. Van
Westendorp Price Sensitivity Meter
c. Concept
test
d. Brand
Price Trade Off (BPTO)
Ans: c. concept test
In pricing research, a method used to measure preferences
for product features, to learn how changes to price affect demand for products
/ services and to forecast the likely acceptance of a product if brought to the
market
a. Gabor
Granger Method
b. Van
Westendorp Price Sensitivity Meter
c. Brand
Price Trade Off (BPTO)
d. Conjoint
Analysis
Ans: d. Conjoint analysis
In pricing research, several brands are shown at once and
the customer chooses the preferred option
a. Gabor
Granger Method
b. Van
Westendorp Price Sensitivity Meter
c. Concept
test
d. Brand
Price Trade Off (BPTO)
Ans: d. Brand Price Trade Off
(BPTO)
Packaging and labeling are associated with:
a. Price
mix
b. Place
mix
c. Product
mix
d. Promotion
mix
Ans: c. Product mix
A productions position refers to
a. Its
shelf location in retail stores
b. An
image of the product in the consumers mind relative to competing products
c. Its
price relative to competitor’s product
d. Its
price relative to other products in the product line of the company
Ans: b. An image of the
product in the consumers mind relative to competing products
________ is the amount of money one must pay to obtain the
right to use the product
a. Consumer
cost
b. Price
c. Total
cost
d. Value
Ans: b. Price
The famous washing powder challenge had customers test two
brands of detergent power without letting them know the brand name of either.
Which type of test is this?
a. Perceptual
test
b. Blind
test
c. Generic
test
d. Surrogate
test
Ans: b. Blind test
Original products, product improvements, product
modifications and new brands that a firm develops through its own research and
development efforts are called
a. New
products
b. Concept
products
c. Altered
products
d. Supplemental
products
Ans: a. new products
Presenting new-product ideas to consumers in symbolic /
physical ways to measure their reactions occurs during which of the following
steps?
a. Idea
generation
b. Screening
c. Concept
testing
d. Marketing
strategy
Ans: c. concept testing
The __________ identifies the product or the brand. It
might also describe several things about the product
a. Line
extension
b. Social
marketing
c. Specialty
product
d. Label
Ans: d. label
Rahul participating in a market research study was asked to
describe the criteria someone who needs a walker might use to evaluate
alternatives. The researcher was not asking Rahul what criteria he would use,
but rather the criteria he thinks someone else would use. Name the technique
the researcher used
a. Tangible
technique
b. Intangible
technique
c. Projective
technique
d. Conjoint
analysis
Ans: c. Projective technique
A technique that requires consumers to judge the similarity
of alternative brands is
a. Conjoint
analysis
b. Altitude
survey
c. Semantic
differential scale
d. Perceptual
mapping
Ans: d.
Perceptual mapping
Which of the following is the most widely used technique
for measuring consumers judgements of brand performance on specific attributes?
a. Rank
ordering scales
b. Semantic
differential scales
c. Nominal
scales
d. Likert
scale
Ans: b. Semantic Differential
scales
After idea generation has occurred in the new product
development process, the next stage is most likely to be
a. Ideation
b. Idea
screening
c. Concept
development testing
d. Test
marketing
Ans: b. idea screening
FOR MORE PRACTICE QUESTIONS CLICK ON THE LINKS BELOW:
SET 1
https://www.blogger.com/blog/post/edit/preview/8282621946423313561/6494755795687094323
SET 2
https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-2.html
SET 3
https://sstuffsimplified.blogspot.com/2020/09/research-questsions-set-3.html
SET 5
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