RESEARCH QUESTIONS SET 3

 RESEARCH QUESTIONS SET 3

A common test in research demands much priority on

a.    Reliability

b.    Usability

c.    Objectivity

d.    All of the above

Ans: d. All of the above

 

Action research means

a.    A longitudinal research

b.    An applied research

c.    A research initiated to solve an immediate problem

d.    A research with socioeconomic objective

Ans: c. A research initiated to solve an immediate problem

 

Questionnaire is a:

a.    Research method

b.    Measurement technique

c.    Tool for data collection

d.    Data analysis technique

       Ans: c. Tool for data collection

 

The first step in the process of developing a new product is

a.    Idea Generation

b.    Idea Screening

c.    Concept Development and Testing

d.    Business analysis

      Ans: a. Idea Generation

 

A product travels to a new geographical area or new industry segment that has not been tapped before

a.    New markets – new products

b.    Existing markets – existing products

c.    Existing markets – new products

d.    New markets – existing product

    Ans: a. New markets – new products

 

In this research, researcher finds the opportunity for new products / services with existing customers as part of its new markets program

a.    New markets – new products

b.    Existing markets – existing products

c.    Existing markets – new products

d.    New markets – existing products

     Ans: c. Existing Markets – new products

 

In new product research, in order to get maximum results from your marketing with minimal cost it is crucial to focus on those prospects liking to buy from you.

a.    Know your market

b.    Target your customers

c.    Devise a Unique value proposition

d.    Test the product and overall appeal

     Ans: b. Target your customers

 

In new product research when you employ both advertising and public relations to maximize impact of the new product launch

a.    Devise your Unique Value Proposition

b.    Test product and overall approach

c.    Monitor your product life cycle

d.    Roll out your marketing campaign

Ans: d. Roll out your Marketing campaign

 

In new product research, when you have enough information on your market to understand how best to market and sell your product it si known as

a.    Devise your Unique Value proposition

b.    Target your customer

c.    Determine your marketing strategy

d.    Test your product and overall approach

              Ans: c. Determine your marketing campaign

 

Brand research done using both qualitative and quantitative technique

a.    Brand Association Research

b.    Brand character research

c.    Brand loyalty research

d.    Brand logo research

Ans: b. Brand character research

 

Research that explores the relationship between brand trust, brand affect and brand performance outcomes

a.    Brand association research

b.    Brand loyalty research

c.    Brand name research

d.    Brand logo research

Ans: b. Brand loyalty research

 

The product testing when same packaging is used and the respondents are told that they well be asked about their reactions later it is known as

a.    Staggered comparison test

b.    Disguised comparison test

c.    New comparison test

d.    Paired comparison test

Ans: b. Disguised comparison test

 

In product testing, respondents test two brands with a time lag with the identities masked. Half receive brand A and half receive brand B

a.    Staggered comparison test

b.    Disguised comparison test

c.    New comparison test

d.    Paired comparison test

Ans: a. Staggered comparison test

 

In pricing research four pricing related questions and evaluated as four cumulative distribution. This is done is

a.    Gabor Granger Method

b.    Van Westendorp Price Sensitivity Meter

c.    Concept test

d.    Brand Price Trade Off (BPTO)

Ans: b. Van Westendorp Price Sensitivity Meter

 

In pricing research, choosing of five price points for survey and asking the respondent a five point purchase intent question is

a.    Gabor Granger Method

b.    Van Westendorp Price Sensitivity Meter

c.    Concept test

d.    Brand Price Trade Off (BPTO)

Ans: a. Gabor Granger Method

FOR MORE PRACTICE QUESTIONS CLICK ON THE LINKS BELOW:

SET 1

https://www.blogger.com/blog/post/edit/preview/8282621946423313561/6494755795687094323

 

SET 2

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-2.html

 

SET 4

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-4.html

 

SET 5

https://sstuffsimplified.blogspot.com/2020/09/research-qu