'Atithi Devo Bhava' signifies that a guest is considered equal to God in Indian Culture. In India, guests are given a warm traditional welcome, which usually starts with a welcome drink, followed by 'tikka' marked on the forehead of the guest. An 'aarti' is performed and then the guest is treated to a host of delicacies prepared by the women of the family.
The Indian Tourism Ministry launched a campaign with this phrase as the title to showcase the rich culture and heritage of India.
The Indian Tourism Ministry launched a campaign with this phrase as the title to showcase the rich culture and heritage of India.
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