We live in an information age where the most important means of communication and mass media are web pages. Web Pages are an innovative way to get in touch with people around the world thus playing an important role in globalization. It helps bring the world together thus promoting global unity.
When we travel to a foreign country or remote town, we find some information about the place, but through a web page all information can be found sitting at one's desk.
Web pages are not only available to those involved in mass media but are available to all without having to go through the extended traditional method of print publishers.
Finding information about almost anything has been made easy through web pages. One can research, exchange ideas, discover friends world wide, communicate with like minded people, etc., through the web.
Most pages on the web are either self published or published by small/large businesses in order to promote a point of view or for goods and services marketing.
Typical web pages provide hypertext that include a navigation bar or a sidebar menu which helps link you to other web pages via hyperlinks.
TYPES OF WEB PAGES
1. Informative
2. Personal
3. Interest Groups or Political
4. Marketing Oriented
5. Entertainment Oriented
All types of web pages cater to different audiences and different audience needs. They have something to offer to everyone.
WEB PAGES AND WEBSITES HELP:
- Fuel the imagination
- Encourage people to interact with information
- Consumers get an opportunity to interact with brands
- One can communicate and have a conversation
- One can even book tickets, purchase and sell goods online.
This has led to opportunities not only for business houses but also for individual entrepreneurs.
Web pages for premium brands help
-Make consumers appreciate the uniqueness of the product
-Keep users up-to-date
-build brand image and ensures price clarity
CHARACTERISTICS OF WEB PAGES
- Only form of media where other media are also available... e.g. All newspapers are available online and are thus easy to access and allows fro a variety of information
- Web pages are revolutionary in the thought process of media, however they are not checked for accuracy. Personal opinions on certain issues need not necessarily be facts. One can find both points of view online.
- Web pages are an interactive source of information and the user can not only question but can also give his/her won inputs if required
- Web pages have a hierarchical structure in the sense that an individual can easily find what he/she is looking for by putting in the right search words.
DRAWBACKS OF WEB PAGES
-It can be difficult to differentiate between advertising information and actual facts
-Illiterate people, or people without access to computers or smart phones may not be able to access information
-the site creator may not be easily identified
- Credibility is not guaranteed
- Research may be difficult as websites may contain loads of information but sometimes the user may not be able to access the same.
CONCLUSION
It must be accepted that the internet and its components form the most interactive medium for those seeking information and has definitely promoted global unity. It is not only a new tool of communication but has also created an impact on the lives of many individuals including professionals and students.
When we travel to a foreign country or remote town, we find some information about the place, but through a web page all information can be found sitting at one's desk.
Web pages are not only available to those involved in mass media but are available to all without having to go through the extended traditional method of print publishers.
Finding information about almost anything has been made easy through web pages. One can research, exchange ideas, discover friends world wide, communicate with like minded people, etc., through the web.
Most pages on the web are either self published or published by small/large businesses in order to promote a point of view or for goods and services marketing.
Typical web pages provide hypertext that include a navigation bar or a sidebar menu which helps link you to other web pages via hyperlinks.
TYPES OF WEB PAGES
1. Informative
2. Personal
3. Interest Groups or Political
4. Marketing Oriented
5. Entertainment Oriented
All types of web pages cater to different audiences and different audience needs. They have something to offer to everyone.
WEB PAGES AND WEBSITES HELP:
- Fuel the imagination
- Encourage people to interact with information
- Consumers get an opportunity to interact with brands
- One can communicate and have a conversation
- One can even book tickets, purchase and sell goods online.
This has led to opportunities not only for business houses but also for individual entrepreneurs.
Web pages for premium brands help
-Make consumers appreciate the uniqueness of the product
-Keep users up-to-date
-build brand image and ensures price clarity
CHARACTERISTICS OF WEB PAGES
- Only form of media where other media are also available... e.g. All newspapers are available online and are thus easy to access and allows fro a variety of information
- Web pages are revolutionary in the thought process of media, however they are not checked for accuracy. Personal opinions on certain issues need not necessarily be facts. One can find both points of view online.
- Web pages are an interactive source of information and the user can not only question but can also give his/her won inputs if required
- Web pages have a hierarchical structure in the sense that an individual can easily find what he/she is looking for by putting in the right search words.
DRAWBACKS OF WEB PAGES
-It can be difficult to differentiate between advertising information and actual facts
-Illiterate people, or people without access to computers or smart phones may not be able to access information
-the site creator may not be easily identified
- Credibility is not guaranteed
- Research may be difficult as websites may contain loads of information but sometimes the user may not be able to access the same.
CONCLUSION
It must be accepted that the internet and its components form the most interactive medium for those seeking information and has definitely promoted global unity. It is not only a new tool of communication but has also created an impact on the lives of many individuals including professionals and students.
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