BUSINESS ETHICS AND MEDIA / MEDIA ETHICS

Media plays an important role today in every aspect of life. Advertising plays a crucial role in marketing goods and services. However, companies engage in subtle forms of deception or make exaggerated claims about their products. Women's bodies, sex and nudity, skin color and complexion are widely used by companies to drive sales. Thus there is a need for ethical advertising.

Principles of Media Business Ethical Standards
- There should be no manipulation of news by concealing the truth or revealing half truths
- No offence to generally accepted norms of decency
- Truthfulness and honesty in claims and representation
- No indiscriminate use of advertising for products which are hazardous to society or individuals
- Comparative advertising should respect the principles of fair competition generally accepted in business 

- Strive to meet commitments and deadlines 

- Refrain from depiction of violence and use of abusive language 

-Avoid stereotypes in entertainment media and advertising that promote misconceptions about certain communities, countries, etc

- Avoid false and misleading statements or exaggerations whether visual or verbal 

- Avoid statements, suggestions or pictures offensive to public decency 

- The privacy of individuals should be respected. Details about personal life should not be published if free expression is a right, so is privacy.