ADVERTISING IN MAGAZINES

a)       Reach High Value customers – Magazine readers are better educated and have a higher purchasing power. Thus, it is considered an influential medium to reach opinion leaders.

b)      Active medium and Communicates better – The active process of reading ensures focus on and understanding of the brand message. Thus, reader involvement in magazine advertising is more increasing awareness of the brand.

c)       Bonus impressions – On an average a magazine is viewed 1.7 times providing more impressions per ad than newspapers or TV.

d)      Pass along readers – Magazines are read not only by subscribers but by many others.

e)      Entire Brand Story – Magazines allow detailed communication of the entire brand story.

f)        Most informative medium – Magazines influence purchase behavior early in the decision-making process giving readers an idea of what to buy.

g)       Selective targeting – Magazines target areas of interest. There are magazines for everyone and thus it is recommended to use magazine advertising to reach your specific target audience.

h)      Brand Relevant Imagery – Magazine editorial enhances ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.

i)        Build Relationships – Magazines are the most personal of media, creating a private connection with individual readers.

j)        Lasting Message – Consumers clip and save magazine ads for future reference.

k)       Credible Message – Magazine ads are perceived to be highly credible, believable and trustworthy sources of information.

l)        Flexibility – Provide opportunity for inserts, supplements, advertorials and a variety of size and positioning options to meet advertisers’ creative needs.

m)    Media Multiplier Effect – While using other media to advertise – magazines help create a multiplier effect thus reinforcing the brand in the mind of the reader.

n)      Magazines Generate Response – After reading/seeing the ad, consumers are motivated to shop for and purchase products, call a number or get in touch with the retailer/ clip a coupon and exchange it for a discount, etc. This generates response.

o)      Increase your Sales – magazines create appeal which makes the consumer want to go out there and purchase the product.