a)
Reach High Value customers – Magazine readers
are better educated and have a higher purchasing power. Thus, it is considered
an influential medium to reach opinion leaders.
b)
Active medium and Communicates better – The
active process of reading ensures focus on and understanding of the brand
message. Thus, reader involvement in magazine advertising is more increasing
awareness of the brand.
c)
Bonus impressions – On an average a magazine is
viewed 1.7 times providing more impressions per ad than newspapers or TV.
d)
Pass along readers – Magazines are read not only
by subscribers but by many others.
e)
Entire Brand Story – Magazines allow detailed
communication of the entire brand story.
f)
Most informative medium – Magazines influence
purchase behavior early in the decision-making process giving readers an idea
of what to buy.
g)
Selective targeting – Magazines target areas of
interest. There are magazines for everyone and thus it is recommended to use
magazine advertising to reach your specific target audience.
h)
Brand Relevant Imagery – Magazine editorial
enhances ads with brand relevant imagery, associations and a frame of reference
that delivers greater reader receptivity to brand ads.
i)
Build Relationships – Magazines are the most
personal of media, creating a private connection with individual readers.
j)
Lasting Message – Consumers clip and save
magazine ads for future reference.
k)
Credible Message – Magazine ads are perceived to
be highly credible, believable and trustworthy sources of information.
l)
Flexibility – Provide opportunity for inserts,
supplements, advertorials and a variety of size and positioning options to meet
advertisers’ creative needs.
m)
Media Multiplier Effect – While using other
media to advertise – magazines help create a multiplier effect thus reinforcing
the brand in the mind of the reader.
n)
Magazines Generate Response – After
reading/seeing the ad, consumers are motivated to shop for and purchase
products, call a number or get in touch with the retailer/ clip a coupon and
exchange it for a discount, etc. This generates response.
o)
Increase your Sales – magazines create appeal
which makes the consumer want to go out there and purchase the product.
