Monday, 29 July 2019

PROPAGANDA MODEL

Propaganda is a mode of communication used to manipulate or influence the opinion of groups to support a cause or belief.

Propaganda is convert persuasion.

Mass media serve as a system of communicating messages to the public. Its function is to amuse, entertain and inform as well as inculcate values, beliefs and codes of behavior.

The Propaganda Model focuses on the inequality of wealth and power and its multilevel effects on mass media interests and choices. It studies how money and power are able to filter out the news - fit to print, marginalize dissent and allow the government and dominant private interests to get their messages across to the public.

Today Propaganda campaigns are used for promotion of war against drugs, the fight against cancer and educating young girls against sexual assault. Posters / websites / posts advertising the effectis of drug abuse, etc. are examples of modern propaganda. Propaganda is also used by political parties especially pre-elections. 

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