New Media Theory has been formalized since the 1990s. New
Media refers to content available on-demand through the Internet. This content
is accessible on any digital device and usually contains interactive user
feedback and creative participation.
Examples of new media include websites such as online
newspapers, blogs, video games and social media.
New Media is more interactive and creates a sense of
personalized communication.
New Media makes us feel part of something bigger than
ourselves. It creates high levels of interaction but not with individuals, with
a device. Thus New Media encompasses the amalgamation of traditional media such
as films, images, music, spoken and written word with the interactive power of
the computer.
New Media thus takes us from Cyberspace to Cyber Culture.
‘Virtual communities’ established online transcend geographical boundaries.
These global societies are self-defined networks which resemble what we do in
real life. New Media has the ability to connect like-minded others worldwide.
Thus, technology drive – and therefore is the determining
factor – in the process of globalization.
New Media enables social movements. Websites blogs and
online videos are used to promote campaigns.
New Media changes continuously because it is constantly
modified and redefined by interaction between users, emerging technologies,
cultural changes, etc. New forms of new media are emerging like Web 2.0 tools,
Facebook and YouTube.
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