Media has constantly been evolving over the years and this can be seen in our every day experiences.
For e.g.
For e.g.
Vinyl was relaced by Cassettes.
Cassettes were replaced by CDs.
CDs were replaced by downloads.
Now streaming is replacing downloads!
1970’s – Compuserve – business oriented computer communication
1980’s – Compuserve – public domain – share files, access news and events, it offered true interaction. You could send a message to your friend via ‘email’. One could also join discussion forums.
AOL – America Online – Internet before internet.
1990’s – Internet Boom – classmates.com – virtual reunion
Sixdegrees.com – no person is separated by more that six degrees from another (spam filled memberships) – folded
2002 – social networking – Friendster, LinkedIn, My Space and Facebook.
2007 – Twitter, Google+
2010 – Rise of Mobile – Smartphones and tablets, photo and video sharing, snap chat and Instagram, etc.
2014 – Virtual Reality and Augmented Reality – Yelp / Google Ingress, Social media as a marketplace – Facebook, Twitter, Pinterest, Instagram, YouTube, and Google (all have introduced a ‘buy’ button).
And this continues to evolve 😊
The current trend in media is the blurring of distinctions between print and digital, video games and sports, wireless and fixed internet access, pay TV and OTT (Over-the-top).
From 2017 to approx 2022, virtual reality (VR) , Over the top (OTT) video, and internet advertising will be the fastest revenue generators as they are the most popular.
The VR market has now transformed the entertainment industry and VR journalism is the new trend.
OTT video revenue for media is a fast growing revenue generator. For e.g. HBO Go, Hulu, Netflix, etc.
It is already noticed that streaming services, TV Companies and social networks are competing over both conventional sports and e-sports rights.
TV Companies, telecoms, tech companies, OTT operators and movie studios are competing to provide TV content.
Radio stations, Podcast companies and streaming services are competing to provide radio and podcast content.
Brands too are competing to create content to engage the same customers.
Thus, there is convergence of geographies, as well as, convergence of access.
The move to 5G wireless networks will change broadband experience.
The current trend in media is the blurring of distinctions between print and digital, video games and sports, wireless and fixed internet access, pay TV and OTT (Over-the-top).
From 2017 to approx 2022, virtual reality (VR) , Over the top (OTT) video, and internet advertising will be the fastest revenue generators as they are the most popular.
The VR market has now transformed the entertainment industry and VR journalism is the new trend.
OTT video revenue for media is a fast growing revenue generator. For e.g. HBO Go, Hulu, Netflix, etc.
It is already noticed that streaming services, TV Companies and social networks are competing over both conventional sports and e-sports rights.
TV Companies, telecoms, tech companies, OTT operators and movie studios are competing to provide TV content.
Radio stations, Podcast companies and streaming services are competing to provide radio and podcast content.
Brands too are competing to create content to engage the same customers.
Thus, there is convergence of geographies, as well as, convergence of access.
The move to 5G wireless networks will change broadband experience.
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