RESEARCH QUESTIONS: SET 1 FOR PRACTICE
The process of marketing involves all of the following
except:
a. Product
b. Production
c. Pricing
d. Distribution
e. Promotion
Ans: b. Production
Problem identification research is undertaken to
a. Help
identify problems that are not visible on the surface but however will exist in
the future
b. Develop
clear concise marketing segments
c. Help
solve research problems
d. Establish
a procedure for development of a primary research plan
Ans: a. Help identify problems that are not visible on the
surface but however will exist in the future
Original source from which researcher directly collects the
data that has not been previously collected
a. Primary
data
b. Secondary
Data
c. Tertiary
Data
d. None
of these
Ans: a. Primary data
When the research objective of a study is to gain background
information and to clarify research problems in order to create hypotheses, the
research is referred to as:
a. Exploratory
research design
b. Descriptive
research design
c. Causal
research design
d. Experimental
research design
e. All of
the above
Ans: a. Exploratory research design
Which of the following is true
a. Secondary
data is more accurate than primary data
b. The
researcher should attempt to gather secondary data before initiating a search
for primary data
c. Primary
data are gathered by researcher and secondary data by others
d. If the
researcher uses secondary data from some who collected the data it is the
secondary source of secondary data
Ans: b. The researcher should attempt to gather secondary
data before initiating a search for primary data
Qualitative research techniques perform better in quantitative
data in which aspect
a. Developing
generalized findings
b. Gathering
quality data
c. Distinguishing
small differences
d. High
reliability and validity
Ans: b. Gathering quality data
The ideal number of participants in a focus group are
a. 1 – 2
members
b. 3 – 7
members
c. 8 – 12
members
d. 13 –
20 members
Ans: c. 8 – 12 members
In the following cases secondary data collection will be
sufficient to arrive at a conclusion about:
a. A bank
wants to determine how its customers feel about the new service they have introduced
c. A department store chain wants to know if customers will spend more if a coffee shop was introduced
Ans: b. A fast-food franchisee wants to determine the market potential for a new type of specialty food in a certain area
Which of the following is not a projective technique?
a. In
depth interview
b. Pictorial
construction
c. Word
association test
d. Sentence
completion test
e. Role plays
Ans: a. In depth interview
A longitudinal study using the same sample of respondents which
provides richer information than using a series of different samples is known
as
a. True
Panel Studies
b. Omnibus
survey
c. A cohort
study
d. Cross sectional
survey
Ans: a. True Panel Studies
______ deals with time order of events or having a sequence
of events is the criterion,
a. Concomitant
variation
b. Temporal
sequence
c. Nonspurious
association
Ans: b. Temporal sequence
_______ occurs when two events ‘covary’ or ‘corelate’, they
vary systematically
a. Concomitant
variation
b. Temporal
sequence
c. Nonspurious
association
Ans: a. Concomitant variation
________ means any covariation between a cause and an
effect is true rather than due to some other variable
a. Concomitant
variation
b. Temporal
sequence
c. Nonspurious association
Ans: c. Nonspurious association
A technique used to study written material, usually advertising
copy, by breaking it into meaningful units using carefully applied rules
a. Humanistic
inquiry
b. Content
analysis
c. Shopper
patterns
d. Mystery
shoppers
Ans: b. Content analysis
The method of interviewing where one understands customers’
values and overall purchasing behavior
a. Laddering
b. Hidden-issue
questioning
c. Symbolic
questioning
Ans: a. Laddering
SET 2
https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-2.html
SET 3
https://sstuffsimplified.blogspot.com/2020/09/research-questsions-set-3.html
SET 4
https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-4.html
SET 5
https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-5.html
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