Thursday, 10 October 2024

WOMEN ENTREPRENEURS: PROBLEMS & PROMOTION | ENTREPRENEURSHIP MANAGEMENT | NEP

Problems Faced by Women Entrepreneurs:

Access to Finance: Women entrepreneurs often face difficulties in securing funding due to gender bias and a lack of collateral.

Social and Cultural Barriers: Societal expectations and traditional gender roles can limit women’s participation in entrepreneurship.

Networking Challenges: Women may have less access to professional networks and mentorship opportunities compared to their male counterparts.

Balancing Work and Family: The dual responsibility of managing a business and family can create additional pressures for women entrepreneurs.

Promotion of Women Entrepreneurs:

Government Schemes: Programs like the Mahila Udyam Nidhi Scheme and Annapurna Scheme provide financial assistance and support to women entrepreneurs.

Training and Development: Organizations like SEWA (Self Employed Women’s Association) and WEConnect International offer training programs, resources, and networking opportunities for women entrepreneurs.

Incentives and Support: Some states in India offer incentives such as subsidies on loans, tax exemptions, and grants specifically for women-led businesses.

Recognition and Awards: Initiatives like the NITI Aayog’s Women Transforming India Awards recognize and celebrate successful women entrepreneurs, providing them with visibility and support.

EXAMPLES OF WOMEN ENTREPRENEURS

India has produced many remarkable women entrepreneurs across various industries, demonstrating innovation, resilience, and leadership.

1. Kiran Mazumdar-Shaw: Founder and Executive Chairperson of Biocon
Kiran Mazumdar-Shaw is one of India’s most successful entrepreneurs in the biotechnology industry. She founded Biocon in 1978, starting in her garage with just ₹10,000 in capital. Biocon has since grown into a global biopharmaceutical company, making strides in the treatment of diabetes, cancer, and other chronic diseases.

2. Falguni Nayar: Founder and CEO of Nykaa
Falguni Nayar founded Nykaa, an e-commerce platform for beauty, fashion, and wellness products, in 2012 after leaving her career in investment banking. Under her leadership, Nykaa has become one of India’s largest beauty and fashion platforms, and it went public in 2021, making her one of the wealthiest self-made women in India.

3. Vandana Luthra: Founder of VLCC
Vandana Luthra started VLCC (Vandana Luthra Curls and Curves) in 1989, initially focusing on beauty and slimming services. The company has now grown into a global health and wellness conglomerate, offering services in over 16 countries and across sectors like wellness, fitness, and beauty.

4. Richa Kar: Co-founder of Zivame
Richa Kar founded Zivame, an online lingerie platform, in 2011 with the idea of changing how Indian women shop for intimate wear. Zivame has since transformed the Indian lingerie market, focusing on providing comfort, style, and discretion to women across the country.

5. Suchi Mukherjee: Founder and CEO of Limeroad
Suchi Mukherjee founded Limeroad, an online marketplace for clothing and accessories, in 2012. Her aim was to create a vibrant, user-friendly shopping platform, especially for women. Limeroad has become popular for its social commerce features, allowing users to create and share looks.

6. Radhika Ghai Aggarwal: Co-founder of ShopClues
Radhika Ghai Aggarwal co-founded ShopClues in 2011, one of India's first and largest managed online marketplaces. Under her leadership, ShopClues catered to millions of customers, especially in smaller towns, offering a wide range of products at affordable prices.

7. Upasana Taku: Co-founder of MobiKwik
Upasana Taku co-founded MobiKwik, a digital wallet and mobile payment company, in 2009. She has played a pivotal role in transforming the payments industry in India by enabling millions of users to go cashless, and she has been a vocal advocate for women in the fintech space.

8. Shahnaz Husain: Founder of Shahnaz Herbals
Shahnaz Husain is one of the earliest pioneers in India's beauty industry, known for her expertise in herbal beauty treatments. She founded Shahnaz Herbals in 1970 and successfully created a global brand that advocates for natural, Ayurvedic beauty solutions.

9. Ritu Kumar: Fashion Designer and Entrepreneur
Ritu Kumar is one of India's leading fashion designers and entrepreneurs, celebrated for her contribution to the Indian fashion industry. She started her business in the 1960s and has played a key role in reviving traditional Indian textiles and craftsmanship.

10. Aditi Gupta: Co-founder of Menstrupedia
Aditi Gupta co-founded Menstrupedia in 2012, a platform that educates girls and women about menstruation, hygiene, and reproductive health. Her innovative comic books and campaigns have contributed significantly to breaking taboos and spreading awareness about menstrual health in India.

These women have paved the way for future generations, breaking barriers and setting new standards of success in their respective fields.


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