ENTREPRENEURSHIP MANAGEMENT NOTES | NEP

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Unit 1: Introduction to Entrepreneurship

 · Introduction: Concept and importance of entrepreneurship, factors Contributing to Growth of Entrepreneurship, Entrepreneur and Manager, Entrepreneur and Intrapreneur, Types of Entrepreneurs

· Competencies of an Entrepreneur, Entrepreneurship Training and Development centers in India. Incentives to Entrepreneurs in India. Options available to entrepreneurs- franchising and outsourcing. Cases on takeover, mergers and acquisitions in India and at global level. Women Entrepreneurs: Problems andPromotion. Social Entrepreneurship-Definition, importance

Unit 2: Entrepreneurship Management

· Idea generation – sources and methods Identification and classification of ideas.Environmental Scanning and SWOT analysis Preparation of project plan –Components of an ideal business plan – market plan, financial plans,operational plan, and HR plan. Project formulation – project reportsignificance and content

· Meaning and definition (evolution) Role and importance, Policies governing SMEsOrganizational structure Steps in setting up a small unit.