VISUAL COMMUNICATION NOTES

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VISUAL COMMUNICATION NOTES

Module 01 INTRODUCTION

1.    Early Visuals as Communication

• Historical evidence, Caves, Hieroglyphs, Geoglyphs, Murals, sculptures

2.    Visual Communication as Natural means

• Body language – Physique, Gestures, Eye contact, Expressions

• Technical gestures

3.    Process & Expansion of Visual Language

• Sensual theories – Gestalt, Constructivism, Ecological

• Perception theories – Semiotics, Language of Signs & Symbols

• Concept of Code – Metonymic, Analogical code, Displaced code, Condensed code

Module 02 MEDIUM OF COMMUNICATION

1.    Images –

• Pictograms, Ideograms, Logograms

• Paintings, Illustrations, Cartoons, Memes,

• Photographs – (speaks thousand words)

2.    Video –

• Cinema-the seventh art, Animation, Documentary, Vlog

3.    Infographics –

• Graphs, Charts, Maps

• Instructions signs, Presentations

• Classification indicators

4.    Models –

• Solar system, Body systems, Scientific models, Demo pieces

5.    Colour –

• Sensation, Instruction, Classification

• Symbolic – Religious, Political,

• Mood & Atmosphere

Module 03 PUBLIC PLACES

1.    Architecture –

• Steps, Ramps, Gates, Entrances

• Doors, Windows

• Emergency exit, Help seek, Disciplinary,

2.    Clothing –

• Uniform, Classification, Rank, Unity, Distinction, Duty, Safety, Identity, Dutifulness,

• Dress code, Protocol, Etiquettes

• Cultural influences,

3.    Interpretation –

• Figure reading, Valuation of personality, Presentation of self, Reading from visual cues

Module 04 APPLICATION

1.    Commercial –

• Graphic Design, Posters, Advertisements, Publication Design,

Module 05 ELEMENTS OF ART

1.    Visible components –

• Line, Shape, Form, Tone, Colour, Space,

• Proximity, hierarchy, Movement, Alignment, Emphasis,

• Typography, Calligraphy, Word expression, Logotype, Treatment