Monday, 10 November 2025

MASS MEDIA RESEARCH | NEP 2020 | SYBAMMC | CLASS NOTES

Module 1: Foundations of Mass Media Research 

 1. Introduction to Mass Media Research 

 2. Relevance, scope, and role of research in media industries 

 3. Steps in the research process 

 4. Qualitative vs. Quantitative research approaches 

 5. Identifying research problems 

 6. Variables: Independent & Dependent 

 7. Hypothesis development and significance 

 Module 2: Research Design and Data Collection Techniques  

1. Understanding research design: Concepts, types, and uses  

Exploratory,

Descriptive, and 

Causal research designs 

2. Primary data collection methods:  Focus Groups, Depth Interviews, Surveys, Observations, Experiments 

3. Secondary data:Literature review and document analysis 

4. Designing effective questionnairesTypes, measurement techniques, projective techniques 

5. Attitude measurement scales 

6. Sampling techniques and procedures 

Module 3: Data Analysis & Interpretation 

1. Introduction to content analysis: Definition, uses, limitations 

2. Quantitative vs. Qualitative content analysis

3. Steps in conducting content analysis 

4. Creating coding categories and quantification systems 

5. Data tabulation, interpretation, and visualization basics 

6. Structure and format of a research report 

Module 4: Applications and emerging research perspectives 

 1. Application of research in media contexts:  Readership & Circulation surveys  Television Rating Points (TRP), Radio Rating Points (RRP)  Audience and media consumption research  Exit polls and media influence  Advertising and consumer behavior research 

2. Introduction to Semiotics in Media Research:  What is semiotics?  Importance of semiotics in media studies  Media codes, signs, and symbols  Semiotics as a tool for media interpretation

Wednesday, 3 September 2025

INDIAN KNOWLEDGE SYSTEM | NEP | AUTONOMY 2025-26

 CLICK ON THE TOPIC YOU WOULD LIKE TO STUDY OR READ ABOUT

 Module 1.

1.  Introduction to IKS (What is knowledge System, Characteristic Features of Indian Knowledge System)

2.  Why IKS? (Macaulay’s Education Policy and its impactNeed of revisiting Ancient Indian Traditions)

3.  Scope of IKS (The Universality of IKS (from Micro to Macro), development from Earliest times to 18th Century CE)

4.  Tradition of IKS (Ancient Indian Education System: Home, Gurukul, Pathashala, Universities and ancient educational centres)

5.  Relevant sites in the vicinity of the Institute (Water Management System at Kanheri, Temple Management of Ambarnath, etc.)

 

Module 2:

1. Art of Governance(Arthashastra)

2. Natyashastra

3. Ancient Sports

4. Yoga and Wellbeing

5. Taxation

6. Banking

7. Trade and Commerce

SCAVENGER HUNT - CAMPUS - CREATIVE SESSION

 

College Campus Scavenger Hunt

·       Team Size: 3–5 students per team

·       Duration: 45 minutes

·       Rules:

1.    Stay on campus.

2.    Take a group photo at each location as proof – team members have to be in the frame

3.    Complete as many tasks as possible within the time limit.

4.    Creativity earns bonus points!

Scavenger Hunt Clues & Challenges

1.    20-rupee coin

2.    Long hair and short hair together in one frame (both boys or both girls)

3.    Dog and cat in one frame

4.    One of the teammates sitting in a rickshaw on the drivers seat

5.    Two sardars together

6.    A dog peeing

7.    6 different face expressions in 1 picture

8.    Six pack abs

9.    A number plate with a single digit

10. Someone with God’s picture in their wallet

11. Someone with a metallic tooth (gold or silver)

12. A girl with three piercings in her ears

13. A guy wearing pink shoes

14. A girl with a boy-cut

15. Someone with a tattoo on their legs

16. A six feet tall girl

17. 5 different colored phones in 1 frame

18. Someone with green or blue eyes

19. A guy with 11 fingers

20. A picture depicting cancer awareness

21. A guy wearing a suit

22. A girl with waist long hair

SCAVENGER HUNT - CREATIVE LEARNING

 

College Campus Scavenger Hunt

·       Team Size: 3–5 students per team

·       Duration: 40 minutes

·       Rules:

1.    Stay on campus.

2.    Take a group photo at each location as proof – team members have to be in the frame

3.    Complete as many tasks as possible within the time limit.

4.    Creativity earns bonus points!

Scavenger Hunt Clues & Challenges

1.    Library Lore – Find the quietest corner of the library and snap a group photo “studying” dramatically (permission needs to be taken from the librarian and silence must be maintained)

2.    Knowledge Steps – Take a photo of your team pretending to “climb to success” on the main academic building’s steps.

3.    Get a creative selfie with the most unusual food combination you can find students having.

4.    Spell out the college’s initials with your bodies in front of a recognizable building.

5.    Professor Selfie (with permission) – Ask a professor who is not from your Department to join your team photo doing a silly face

6.    Chai Time – Take a photo of your team enjoying chai together at the campus canteen/tea stall.

12. Notice Board Hunt – Find an interesting notice on a campus notice board and take a picture with it.

13. Rickshaw Pose – inside a rickshaw click a fun picture as passengers.

14. Cultural Corner – Locate the accountancy museum on campus and click a team photo.

15. Find the drinking water area (with a cooler) and pose as though you’re in a soft drink advertisement.

16. Capture a photo of your team pretending to watch a “cricket match” together dramatically.

17. Find a parked scooter/bike and take a Bollywood-style hero pose with it.

18. Selfie with Security – Politely ask a campus security guard for a selfie

19. Take a group photo with the canteen staff who serve you food every day.

20. Appreciation – Thank a helping staff member and click a photo giving them a “thumbs up.”

21. Sports Spirit – Join students practicing in the gymkhana and capture a mid-action shot with them.

22. Student Council Leaders / Rotaract / NSS / DLLE – Snap a photo with a student representative (bonus if they’re mid-discussion about campus issues).

23. Classroom Surprise – Convince a group of students from another class to join your team in a funny group photo.

24. High-Five Marathon – High-five 5 random students on campus and capture at least THREE of the moments.

Tuesday, 2 September 2025

FIELD VISIT: DO'S & DON'TS

 

Field Visit Etiquette: Do’s & Don’ts

      DO’s

·       Be Punctual – Arrive on time and stick to the schedule.

·       Dress Appropriately – Wear neat, comfortable, and respectful clothing.

·       Pay Attention – Listen actively to speakers; maintain eye contact.

·       Take Notes – Record key points, observations, and examples.

·       Ask Questions Politely – Show curiosity, but wait for the right moment.

·       Be Respectful – Greet staff, thank guides, and respect the environment.

·       Follow Instructions – Especially in labs, factories, or restricted areas.

·       Stay with the Group – Avoid wandering off or distracting others.

·       Be Grateful – End with a polite “Thank you” to the hosts.

DON’Ts

·       Don’t Use Your Phone Casually – No texting, scrolling, or loud ringtones.

·       Don’t Talk Over the Speaker – Avoid side chatter during explanations.

·       Don’t Interrupt – Wait for your turn to ask questions.

·       Don’t Be Disrespectful – No mocking, slang, or casual jokes at the site.

·       Don’t Litter or Damage Property – Leave the place as you found it.

·       Don’t Show Disinterest – Yawning, slouching, or looking bored creates a poor impression.

·       Don’t Crowd or Push – Give space to others, especially in small areas.

Think of a field visit as a mini professional experience.
Your behavior reflects not just on you, but on your entire class and college.

                                                                                                             

 

FIELD VISIT ETIQUETTE


Behavior Tips for Field Visits

1. Be Respectful

  • Remember you are representing your College—your manners matter.
  • Carry your ID Card, or some proof of identity on Field Visits
  • Greet guides, staff, and officials politely. A simple “Good morning” or “Thank you” goes a long way. 
  • Respect the local culture or workplace environment—be sensitive to customs, language, and dress codes.
  • Show respect also to your classmates. When on visit avoid unnecessary mischief and behave in a respectful manner towards each other. You are all on a visit to learn and gain knowledge. Make the visit an educational and knowledgeable experience for each other.
  • Take care of all your classmates and stay together. While the teacher is with you, it may be difficult for him or her to manage the crowd. Do not increase the trouble but be a helping hand.

2. Show Genuine Interest

  • Maintain eye contact and an attentive posture (no slouching, yawning, or looking at your phone).
  • Avoid whispering or chatting when someone is speaking.
  • Nod, smile, and respond—small gestures show that you are engaged.

3. Communicate Professionally

  • Ask questions politely, don’t interrupt.
  • If something isn’t clear, frame your query respectfully (e.g., “Could you please explain that part again?”).
  • Use courteous language—avoid colorful words, jokes, or casual comments that might seem disrespectful.

4. Be Responsible

  • Follow instructions carefully, especially in sensitive areas (labs, industries, cultural sites).
  • Stay with your group—don’t wander off or distract others.
  • Be mindful of personal space—avoid pushing, crowding, or blocking views.

5. Practice Self-Discipline

  • Keep your phone on silent unless you are using it for notes or photos (with permission).
  • Avoid eating, chewing gum, or being casual in field visit settings.
  • Manage your energy—be attentive throughout, not just at the beginning.

6. Show Gratitude

  • Thank guides and staff at the end. It leaves a good impression.
  • Appreciate small details, even if the visit feels routine - hosts notice when students are grateful.

7. Reflect Your Best Self

  • Think of the field visit as a real-world classroom. Your behavior now reflects how you might act in internships, jobs, or professional visits later.
  • Carry yourself with confidence but stay humble and curious.

 

A good field visit is not just about what you learn, but also how you conduct yourself. People often remember the students who were attentive, respectful, and genuinely curious.

Wednesday, 20 August 2025

EVOLUTION OF COMMUNICATION - AUTONOMY 2025 FYBAMMC NOTES

  Click on the topic you want to learn or read about


INTRODUCTION TO COMMUNICATION

1. Understanding communication and its significance

2. Introduction to basic theories of communication

3. Role of communication in formation of societies and sustainability  

4. Communication during the pre historic era - Cave paintings, petroglyphs, symbolic interactions

5. Stage of Oral communication

6. Development of writing systems

7. Evolution of Language & its role


II ROLE OF CULTURE IN COMMUNICATION DYNAMICS

1. Understanding culture

2. Role of culture on communication

3. Impact of culture on communication patterns

4. Evolution of language over time and introduction of dialects

5. Globalization and its impact on communication

6. Impact of cultural convergence and divergence  

IMPACT OF SOCIAL DYNAMICS AND DIGITAL TRANSFORMATION IN COMMUNICATION

1. Group communication and its dynamics

2. Social systems and their impact on communication designs

3. Acquisition of language skills and its role in presentation and personal development

4. Cognitive perspectives of communication advancement

5. Development of communication technologies and its impact

6. Impact of the internet and digital communication


III TECHNOLOGICAL ADVANCEMENTS (USE OF AI) AND COMMUNICATION ETHICS

1. Data protection and privacy (What is AI? Use of AI in Communication)

2. Data theft

3. Fake news

4. Digital divide

5. Cyberbullying

6. Hate speech

7. Environmental impact of technology

8. IPR and Copyright

9. Digital Addiction & Well-being

10. Ethics of Using Generative AI