Monday 13 February 2023

VISHNUBUVA BRAHMACHARI (1825-1871)

 Vishnubhuva Bramhachari travelled through the length and breadth of India preaching the superiority and infallibility of the Vedas. According to him, ‘Veda means knowledge. It is a part of God himself’. He believed that the Vedic religion leads man on to the moral and spiritual heights. According to him, the Vedic times were not only far advanced in spiritual insight, but in scientific and technical knowledge as well, including chemistry and physics. He said that in ancient times, people all over the world followed Vedic religion and received their religious instructions through the Sanskrit language. V. B. did not have a good opinion of other religions, as for Christianity, he held its teaching as ‘filth created by the hypocrisy of barbarians’. 

 

V.B. was very conservative in his attitude towards some aspects of Brahmanical Hinduism, such as Vedic ceremonies, vegetarianism, belief in rebirth and so on. For him, the great difference between Hindus on the one hand and the Jews, Christians and Muslims on the other, consisted in the belief of the latter religion that only human beings have the soul, not animals, their rejection of the idea of re-birth and their acceptance of a general judgment at the end of time. 

 

V. B. showed a remarkable sense of independence of mind in rejecting a number of traditional ideas and customs. In his view, caste should be determined by a person’s qualities, and not by his birth. He favored female education and upheld the right of girls to be consulted in the choice of their husbands, though he wanted them married before the age of 12. He also opposed the custom of Sati and favored widow remarriage. 

 

He was a prolific writer. Among V. B.s famous work was Vedokta Dharmaprakasha (the Principle of Hindu Religion), published in 1864. In a very interesting essay on ‘Beneficial Government’ (Marathi) he put forward ideas such as ‘One home and all citizens as one family’. He held the view that it is the duty of the king to ensure the happiness of all his subjects and it was the duty of the subjects to obey the kings laws. Further, since, according to him, all citizens belonged to one family, and all land and its produce should be held in common, every person should work for the community and in exchange the community must meet his needs. 

 

In social matters, he was in favor of civil marriages and favored divvorce. In his view, children should remain with their parents upto the age of 5 and then be handed over to the state. He wanted work to be assigned to each individual according to the person’s capacity, and grouped the end’s into 5 castes, corresponding to their professions. He wanted the state to take care of the old and employ them as heads of each work – department. This body could work as a kind of parliament. 

 

V. B. envisaged a moneyless economy and a society without charitable institutions. He was optimistic that the caste system would disappear and people would live in peace and happiness without enimity. In 1869, he got 10,000 copies of the essay printed and sent to prominent persons in India as well as to members of British Parliament, ministers, Queen Victorial and Prince Edward of England. 

 

It was indeed surprising that a semi-literate and conservative person like V. B. should put forward notions of ‘Utopian Socialism’. Perhaps, as Lederle has pointed out, he may have derived ideas from Vedanta Monoism and the writings of Jnaneshvara, the great thirteenth century commentator of the Bhagvadgita. To quote Leaderle, “In developing this philosophy of society (socialism) based on Vedantic Monoism V. B. thus remained true to a strong trend in the Indian traditions”. 

 

V. B. was a pioneer of the revivalist tendencies toward social and religious movement. He had full faith in the superiority of the Indian culture over the western civilization and therefore he preached that the Indians should look back to the Vedic times for inspiration and guidance. R. C. Majumdar describes him as ‘a utopian socialist who based his social ideas on Vedic religion and may be compared to the Christian socialists of Europe’. According to one writer, ‘he was socially equalitarian religiously Vedantic, politically socialist and mentally liberal and independent, morally bold and confident and humanitarian’. 

 

V. B. though an ardent Hindu, defiantly challenged Brahmin leadership of his time. In so doing he created ‘an undesirable split between the upper classes and the masses which ultimately led to some unfortunate developments in the public life of the Bombay province’. The Bombay journal Induprakash, in an obituary on 20th February 1871 wrote: “It is extremely difficult to find an outstanding man like V. B. He was an outstanding thinker and one who translated his precepts into action. He was courageous enough to say or do what he thought was necessary for the interests and good of the country. Therefore, in the death of this good man, not only Bombay but Maharashtra as a whole, has suffered a great loss’.  

Sunday 12 February 2023

MASS MEDIA RESEARCH NOTES

 MODULE I       Research In Media 

Introduction to Mass Media and Research 

- Relevance, Scope of Mass Media Research 

- Role of research in the media

• Steps involved in the Research Process

Qualitative and Quantitative Research

• Discovery of research problem, identifying dependent and independent variables, developing hypothesis


MODULE II  Research design

• Concept, types and uses

Research Designs:

a) Exploratory

b) Descriptive and

c) Causal.


MODULE III Data Collection 

a. Primary Data – Collection Methods

I. Depth interviews

II. Focus group

III. Surveys

IV. Observations

V. Experimentations

b. Secondary Data Collection Methods

c. Literature review

d. Designing Questionnaire and measurement techniques

            a. Types and basics of questionnaire

            b. Projective techniques

            c. Attitude measurement scales

e. Sampling process

f. Data Tabulation (Mean median mode) and Research report format


MODULE IV Content Analysis 

Content analysis

a.Definition and uses

b. Quantitative and Qualitative approach

c. Steps in content analysis

d. Devising means of a quantification system

e. Limitations of content analysis


MODULE V Application Of Research 

a. Readership and Circulation survey

b. TRP

c. RRP

d. Audience Research

e. Exit Polls

f. Advertising Consumer Research


MODULE VI The Semiotics 

The Semiotics of the Mass Media

a. What is semiotics in media?

b. Why is semiotics important?

c. What are codes in semiotics?

d. Semiotics and media


DATA TABULATION

 Data Tabulation 

Tabulation is the systematic arrangement of the statistical data in columns or rows. 

It involves the orderly and systematic presentation of numerical data in a form designed to explain the problem under consideration.

 Tabulation helps in drawing the inference from the statistical figures.


ONE WAY TABLE

A one-way table is a frequency table for a single categorical variable.




TWO WAY TABLE

A two-way frequency table is a frequency table for two categorical variables.





RELEVANCE, SCOPE OF MASS MEDIA RESEARCH

Relevance and scope of Mass Media Research 

What is Research? 
Research is a derivative of the French word 'Researche' which means quest, search, pursuit and search for truth. 

In simple words research refers to a search for knowledge. It is a careful investigation or inquiry especially through search for new facts in any branch of knowledge. 

It is systematized effort to gain new knowledge. 

The purpose of research is to discover answers to questions or problems through the application of scientific procedures.

Objectives of Research 
• To gain familiarity with a phenomenon / recurring event / happening
• To portray accurately the characteristics of a particular individual, situation or a group 
• To test a hypothesis or a set of hypotheses
• To find out the cause of a phenomenon 
• To establish the cause and effect relationship between variable 
• To explore new ideas and thoughts 
• To experiment new methods of problem solving 

Scope of Mass Media Research
 • Find out about Target audience 
• Research aids in decision making. 
• Understand units of measurement or numbers: audience size, profits, or unit sales. 
• Process to reach the goal of getting the highest number (viewership): First find out what the people want (customers, audience, readers, etc.).  Then, give it to them Finally, tell them that you gave it to them.

 In mass media, research is an important criterion of decision making, regardless of the media – print, broadcast, outdoor, etc. 

Use of Research in different media forms: 
• Electronic Media 
• Print Media 
• Advertising and Public Relations 
• Internet Research methods 

Research methods may be understood as all those methods/techniques that are used for conduction of research. Research techniques refer to the behaviour and instruments we use in performing research operations such as making observations, recording data, techniques of processing data and the like and Research methods refer to the behaviour and instruments used in selecting and constructing research technique. 

Research methodology 
Research methodology is a way or approach to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically.