EFFECTIVE COMMUNICATION SKILLS II SYLLABUS

 

PROGRAM	BAMM
YEAR	FYBMM
SEMESTER	II
COURSE:	EFFECTIVE COMMUNICATION SKILLS -II
COURSE CODE	BAMMEC 201
PAPER	1
TOTAL MARKS	100   (75  : 25)
NO OF LECTURES	48
	SEMESTER II
COURSE CODE	COURSE NAME & DETAILED SYLLABUS
BAMMEC-201	Effective Communication Skills-II

Learning Outcome:     To make the students aware of use of language in media and organization. To equip or enhance students with structural and analytical reading, writing and thinking skills. To introduce key concepts of communications.				Total Lectures: 48 hrs.
Module	Topics	Details
1	Writing
	1.Report writing	Report Writing (English, Hindi or Marathi) General report and News report writing - Basics and Format (Headline, Sub-headline, various type of report	DONE
	2. Organizational writing	Organizational writing : (English, Hindi or Marathi)  Internal communication , E- mails - Email E-mail Etiquette; Overcoming Problems in E-mail Communication, Stake holder communication Circulars- Guidelines for writing a circular- Languages and writing style of a circular- Format of a circular; Notices- Purpose- Format- Important points to remember while writing a notice, Letters of complaint, claim and adjustment, Consumer grievance letters, Letters under the Right to Information Act, Press Release, Letter to the Editor.
	Writing for Publicity materials	Writing for Publicity materials (English, Hindi or Marathi) Headline, sub- headline, Body copy, Slogan, Jingle, Radio spot
2	Editing
	Editing	Editing: (English, Hindi and Marathi) Principles of editing (Punctuation, Substitution of words, Restructuring of sentences, Re-organizing sentence sequence in a paragraph, Use of link words,
		Principles of Coherence and Cohesion, writing synopsis, abstracts, précis writing, news paper editing and magazine editing.
3	Paraphrasing and Summarizing
	Paraphrasing	Meaning , how to  use paraphrase in communication, Paraphrase in plagiarism , Translation
	Summarization	Summarizing content , the points and sub-  points and the logical connection between the points
4	Interpretation of technical data
	Interpret technical data	Read graphs, maps, charts, Write content based on the data provided
Total Lectures				48

Internal evaluation methodology                                                                         25 Marks

Sr no	Project/Assignment
1	Clipping files on various current topics.
2	Publish letters to editors in news media.
3	Reporting of college events.

Bibliography:

• Business Communication - Rhoda A. Doctor and Aspi H. Doctor
•  Communication Skills in English – Aspi Doctor
• Teaching Thinking - Edward De Bono De Bono’s
•  Thinking Course – Edward De Bono Serious Creativity –
• Edward De Bono The Mind Map Book – Buzan Tony
• Becoming a Translator: An Introduction to the Theory and Practice of Translation - by Douglas Robinson
•  A Textbook of Translation - by Peter Newmark, Newmark