BUSINESS COMMUNICATION II SYLLABUS - UNIVERSITY OF MUMBAI

 

MODULE 1

PRESENTATION SKILLS

4 principles of effective presentation

Effective use of OHP

Effective use of Transparencies

How to make a Powerpoint Presentation

MODULE 2

GROUP COMMUNICATION

Interviews: Group Discussion, Preparing for an interview, Types of Interviews - Selection, Appraisal, Grievance, Exit.

Meetings: Need and Importance of Meetings, Conduct of Meeting and Group Dynammics Role of Chairpose, Role of Participants, Drafting of Notice, Agenda and Resolutions

Conference: Meaning and Importance of Conference, Organizing a Conference, Modern Methods: Video and Tele Conferencing

Public Relations: Meaning, Functions of PR Department, External and Internal Measures of PR

MODULE 3

BUSINESS CORRESPONDANCE

Trade Letters: Order, Credit, and Status Enquiry, Collection (just a brief introduction to be given)

In detail - Letters of INquiry, Letters of Complaint, Claims, Adjustment Sales Letters, promotional leaflets and fliers, Consumer Grievance Letters, Letters under Right to Information Act

MODULE 4

LANGUAGE AND WRITING SKILLS

Reports: Parts, Types, Feasibility reports, Investigative Reports

Summarization: Identificaiton of main and supporting sub pooints. Presenting these in a cohesive manner.