Once the copy of the advertisement is finalized by the artist and copywriter it is sent to the ____ department
a.
Production
b.
Public relations
c.
Research
d.
Media
Ans: a. Production
One of the following is not a mode of agency compensation
a.
Agency commission
b.
Fees system
c.
Service charges
d.
Professional fees
Ans: d. Professional fees
AAA stands for
a.
Association of Advertising Agencies of America
b.
Association of account of America
c.
Association of agency of America
d.
Association of analysis of America
Ans: a. association of Advertising Agencies of America
Digital marketing is also known as
a.
Marketing
b.
Search engine marketing
c.
Online marketing
d.
Social media marketing
Ans: Online marketing
The Ad agency dept that trains and develops new staff?
a.
Art department
b.
Office management
c.
Copy department
d.
Research department
Ans: b. Office management
When a loyal customer uses the same brand regularly, he/she
may be given
a.
Coupon
b.
An award for loyalty
c.
Price package
d.
Patronage reward
Ans: d. Patronage reward
Copy testing is also known as
a.
Copywriting
b.
Pre testing
c.
Writing
d.
Concurrent testing
Ans: b. Pre testing
Name a written document that gives a summary of what the
marketer has learn about the market place and details out how the firm plans to
reach its marketing goals
a.
Marketing plan
b.
Advertising plan
c.
Copy plan
d.
Media planning plan
Ans: a. Marketing plan
______ is a series of advertisement messages that share a
single idea or theme
a.
Advertisement campaign
b.
Advertisement group
c.
Advertisement cluster
d.
Advertisement series
Ans: a. Advertisement campaign
A medium suited to both rational and emotional advertising
appeals with the combination of audio and visual is
a.
Television
b.
Radio
c.
Newspaper
d.
Billboard
Ans: a. television
The communication effect pyramid states that knowledge / comprehension
is ____
a.
20%
b.
50%
c.
70%
d.
80%
Ans: c. 70%
Segmentation on the basis of psychographics/lifestyle would
not include:
a.
Hobbies
b.
Climate
c.
Entertainment
d.
Recreation
Ans: b. climate
The plan that deals with fundamental theories such as annual
revenue expansion, loan interest rate, debt capital, etc
a.
Strategic plan
b.
Future policy plan
c.
Marketing plan
d.
Fiscal plan
Ans: d. fiscal plan
Advertising used heavily in the pioneering stage of a
product in order to build primary demand
a.
Reminder
b.
Informative
c.
Reinforcement
d.
Persuasive
Ans: b. informative
Bulletins that give the broad
outline of the product developed or processes
a.
Bulletins of television
b.
Bulletins of radio
c.
Bulletins of research institutes
d.
Bulletins of company
Ans: c. bulletins of research institutes
The rate of commission fixed under the agency commission method
is ___ %
a.
10
b.
12
c.
15
d.
17
Ans. c. 15
_________ comprises of free gifts, prizes, etc.
a.
Premiums
b.
Pop
c.
Frequency programs
d.
Trade allowance
Ans: a. premiums
The method where an agency appoints a single agency to buy
space and time for all their brands
a.
Agency on Record (AOR)
b.
Fee system
c.
Agency commission
d.
Service charge
Ans: a. Agency on Record (AOR)
Marketing discipline that uses a variety of incentive
techniques to structure sales related programs targeted to customers
a.
AIDA
b.
Sales promotion
c.
Hierarchy of effects
d.
Service charge
Ans: b. Sales promotion
The main aim of loyalty programs is to encourage consumers
to
a.
Repeat purchase
b.
To buy new product line
c.
To gain profits
d.
To gain new customers
Ans: a. Repeat purchase
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