Wednesday, 20 August 2025

WHAT IS AI? USE OF AI IN COMMUNICATION? NEP | AUTONOMY

What is AI? Use of AI in Communication

Artificial Intelligence (AI) is a branch of computer science that focuses on creating machines or systems capable of performing tasks that typically require human intelligence. These tasks include learning from experience, reasoning, problem-solving, decision-making, and understanding natural language.

AI systems rely on algorithms, big data, and advanced computing power to imitate human cognitive processes. Unlike traditional software, which follows fixed instructions, AI systems can adapt and improve automatically as they process new information.

Key technologies in AI include:

Machine Learning (ML): Enables systems to “learn” from data and improve without being explicitly programmed.

Natural Language Processing (NLP): Helps machines understand and communicate in human languages (text or speech).

Computer Vision: Allows AI to analyze and interpret images, videos, and visual patterns.

Robotics: Integrates AI into machines to perform physical tasks autonomously.

Expert Systems: Use rule-based reasoning to provide advice or make decisions.

In short, AI is about creating systems that are not only automated but intelligent, capable of interaction, prediction, and adaptation.

 

Use of AI in Communication

AI has revolutionized how humans interact with machines, organizations, and each other. Its applications in communication span personal use, business interactions, media, and global connectivity.

(a) Virtual Assistants and Voice Interfaces

AI powers assistants like Siri, Alexa, and Google Assistant.

These systems process spoken commands, retrieve information, and even hold basic conversations.

They make technology more user-friendly by enabling hands-free, conversational communication.

(b) Chatbots and Customer Interaction

Businesses use AI-powered chatbots to handle customer queries on websites, apps, and social media.

They provide 24/7 support, handle multiple users at once, and reduce waiting time.

Example: E-commerce websites like Amazon and Flipkart use chatbots to assist buyers.

(c) Real-Time Translation and Multilingual Communication

Tools like Google Translate, Microsoft Translator and AI-based interpretation systems break language barriers.

AI enables real-time voice translation in meetings, international conferences, and classrooms.

This improves global communication and inclusivity.

(d) Personalized Marketing and Advertising

AI analyzes user behavior, preferences, and online activity.

It enables companies to send targeted emails, personalized ads, and recommendations.

Example: Netflix suggests movies/shows based on a viewer’s past choices.

(e) Content Creation and Journalism

AI tools generate news reports, financial summaries, sports updates, and weather forecasts.

Media organizations use AI to detect fake news, fact-check content, and filter harmful material.

Example: Reuters and The Washington Post use AI for automated reporting.

(f) Social Media Communication

AI algorithms decide what content appears in newsfeeds, suggest new connections, and detect harmful posts.

Influencers and brands use AI analytics to track audience engagement and optimize communication.

Example: Instagram uses AI to recommend posts and filter offensive comments.

(g) Sentiment and Emotion Analysis

AI scans emails, messages, and social media posts to detect tone, mood, and emotional context.

Businesses use this for customer satisfaction surveys and reputation management.

Governments use sentiment analysis to track public opinion during elections or crises.

(h) Accessibility and Inclusive Communication

AI makes communication accessible to people with disabilities.

Features include:

Speech-to-text for the hearing impaired.

Voice recognition for the visually impaired.

Real-time captioning in online meetings.

Example: Microsoft Teams and Zoom use AI for live captions.

 

Artificial Intelligence has moved beyond being a futuristic idea—it is now deeply integrated into everyday communication. From personal assistants and chatbots to translation tools, personalized content, journalism, and accessibility technologies, AI has redefined how information flows in society.

It not only makes communication faster and more efficient but also bridges cultural, linguistic, and physical barriers. As AI continues to advance, communication will become more intelligent, adaptive, and human-centered.

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