OPINION POLLS
Opinion polls seek to gather
and comprehend public opinion on electoral issues. It enables candidates
contesting polls to understand the voter’s mind and shape the campaign in such
a way as to secure the maximum number of votes. It also brings into light those
issues that are important to the public thereby ensuring that the interest of
the masses is placed on the national agenda and political parties vie to secure
these interests such that irrespective of which party comes to power, it’s the
masses who win.
EXIT POLLS
Exit polls are conducted as
people exit the election booth after casting their vote. Exit polls seek to
determine for whom people actually vote. Exit polls are conducted in order to
predict the outcome of the election before the votes have been officially
counted and the results declared.
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