OPINION & EXIT POLLS

OPINION POLLS

Opinion polls seek to gather and comprehend public opinion on electoral issues. It enables candidates contesting polls to understand the voter’s mind and shape the campaign in such a way as to secure the maximum number of votes. It also brings into light those issues that are important to the public thereby ensuring that the interest of the masses is placed on the national agenda and political parties vie to secure these interests such that irrespective of which party comes to power, it’s the masses who win.

EXIT POLLS

Exit polls are conducted as people exit the election booth after casting their vote. Exit polls seek to determine for whom people actually vote. Exit polls are conducted in order to predict the outcome of the election before the votes have been officially counted and the results declared.