Friday, 8 April 2022

Cyber Culture

The Internet / Cyber world - Few technologies in human history rival the Internet in its speed of adoption and range of impact. The Internet's spread has been compared to the advent of the printing press, which, like the Internet, greatly enhanced the availability of information and the rate of its reproduction.

Many have commented on the Internet's ability to transform business and the broader economy, but perhaps an equally profound change is being felt throughout society and culture, where the Internet and the World Wide Web are transforming how people live and interact.

The Internet's influence generates a range of reactions from different people, ranging from idealism to cynicism, but however it is received, there's no denying that it has led to dramatic shifts in such areas as interpersonal interaction, work culture, relations to time, expectations of speed and convenience, networking between individuals and groups, and even use of language.

The word "cyberculture" is used in a variety of ways, often referring to certain cultural products and practices born of computer and Internet technologies, but also to specific subcultures that champion computer-related hobbies, art, and language.

In the 1970s, cyberculture was the exclusive domain of a handful of technology experts, including mathematicians, computer scientists, digital enthusiasts, and academics, devoted to exchanging and promoting ideas related to the growing fields of computers and electronics. These early cybercultures sometimes advanced a view of the future guided by the progressive and beneficial hand of technological change.

But following the commercialization of the Internet and the World Wide Web in the mid-1990s, cyberculture took on a new life, and computer and information technologies took the dynamics of culture and social relations in dramatically new directions.

The Internet touches many parts of life in advanced industrial societies. Everything from shopping, paying bills, and playing the stock market to news gathering, family interaction, romantic courtships, and play all take place in cyberspace, whereas before the mid-1990s all these activities existed more commonly in the physical world.

The Internet profoundly influences what and how children learn, the vocabulary employed in daily conversation, the way people coordinate their schedules and work habits, and perceptions of distance and time.

 

Ref: https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/cyberculture-society-culture-and-internet

Culture Shock & its Relevance in Media

“Culture shock” describes the impact of moving from a familiar culture to one which is unfamiliar. It is an experience described by people who have travelled abroad to work, live or study; it can be felt to a certain extent even when abroad on holiday. It can affect anyone. It includes the shock of a new environment, meeting lots of new people and learning the ways of a different country.

It also includes the shock of being separated from the important people in your life, maybe family, friends, colleagues, teachers: people you would normally talk to at times of uncertainty, people who give you support and guidance.

When familiar sights, sounds, smells or tastes are no longer there you can miss them very much. If you are tired and jet-lagged when you arrive small things can be upsetting and out of all proportion to their real significance.

Culture shock can take place when people move from rural to urban areas and are exposed to different cultural practices, not just from one country to another.

Let us now look at culture shock and its relevance in Media

Mass communication influences both society and culture. Different societies have different media systems, and the way they are set up by law influences how the society works. Different forms of communication, including messages in the mass media, give shape and structure to society.

Individuals and groups in society influence what mass media organizations produce through their creativity on the input side and their consumption habits on the output side.

Many mass media products transcend social structures to influence multiple societies, and even in societies that heavily censor their mass media the news of scandals and corruption can get out. The mass media and society are bound together and shape each other

With the rise of global computer networks, particularly high-speed broadband and mobile communication technologies, individuals gained the ability to publish their own work and to comment on mass media messages more easily than ever before. If mass communication in the 20th century was best characterized as a one-to-many system where publishers and broadcasters reached waiting audiences, the mass media made possible by digital information networks in the twenty-first have taken on a many-to-many format.

For example, YouTube has millions of producers who themselves are also consumers. None of the social media giants such as Facebook, YouTube, Instagram, Qzone and Weibo (in China), Twitter, Reddit or Pinterest is primarily known for producing content. Instead, they provide platforms for users to submit their own content and to share what mass media news and entertainment companies produce. The result is that the process of deciding what people should be interested in is much more decentralized in the digital network mass media environment than it was in the days of an analog one-to-many mass media system.

The process of making meaning in society  that is, the process of telling many smaller stories that add up to a narrative shared by mass audiences  is now much more collaborative than it was in the 20th century because more people are consuming news in networked platforms than through the channels managed by gatekeepers. A mass media gatekeeper is someone, professional or not, who decides what information to share with mass audiences and what information to leave out.

 

On social media platforms, media consumers have the ability to add their input and criticism, and this is an important function for users. Not only do we have a say as audience members in the content we would like to see, read and hear, but we also have an important role to play in society as voting citizens holding their elected officials accountable.

If social media platforms were only filled with mass media content, individual user comments, and their own homegrown content, digitally networked communication would be complex enough, but there are other forces at work. Rogue individuals, hacker networks and botnets  computers programmed to create false social media accounts, websites and other digital properties  can contribute content alongside messages produced by professionals and legitimate online community members. False presences on social media channels can amplify hate and misinformation and can stoke animosity between groups in a hyper-partisan media age.

Around the world, societies have democratized mass communication, but in many ways, agreeing on a shared narrative or even a shared list of facts is more difficult than ever. Users create filter bubbles for themselves where they mostly hear the voices and information that they want to hear. This has the potential to create opposing worldviews where users with different viewpoints not only have differing opinions, but they also have in mind completely different sets of facts creating different images about what is happening in the world and how society should operate.

The world of mass media has witnessed the convergence of media content on digital platforms, the ability of individuals to engage in one-to-many communication as though they were major broadcasters, and the emergence of structures that allow for many-to-many communication. 

Thus we see that with the wide variety of information available on the internet, the masses are exposed to varied cultural practices and are thus exposed to cultures that are different and unique from their own. It becomes easier to accept and understand the variety of cultures as we are now exposed to them via social media / mass media.

In conclusion, it is important to stress that culture shock is entirely normal, usually unavoidable and not a sign that you have made a mistake or that you won’t manage. In fact there are very positive aspects of culture shock. The experience can be a significant learning experience, making you more aware of aspects of your own culture as well as the new culture you have entered. It will give you valuable skills that will serve you in many ways now and in the future.

 

Ref: https://press.rebus.community/mscy/chapter/chapter-1/#:~:text=Mass%20communication%20influences%20both%20society,shape%20and%20structure%20to%20society.

 

 

 


Wednesday, 6 April 2022

MEDIA, GENDER & CULTURE NOTES

 

Click on the Topic you want to learn about

MODULE

TOPICS

TOPICS

LECTURES

 

 

INTRODUCTION TO CULTURAL STUDIES

 

I

EVOLUTION, NEED, CONCEPTS AND THEORIES

Evolution, features of cultural studies, Need and significance of cultural studies and media

Concepts related to culture-

Acculturation, enculturation, ethnocentrism, cultural relativism, cultural shock and its relevance in media

Theories:

·         Stuart Hall : encoding and decoding, Circuit of culture

·         John Fiske:  culture and industry

·         Feminism and Post feminism

·         Techno culture  and risk – Ulrich Beck

 

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CULTURE AND MEDIA

 

II

CONSTRUCTION, COMMODIFICATION, IMPACT AND RECENT TRNDS

1.       Construction of culture- social, economic, political, religion and technology


Developing & Emerging Economies


2.       Culture, industry and media- commodification, memes, representation, articulation, popular culture, power, cyber culture

3.       Media and its impact on the cultural aspect of the society.

4.       Culture industry and communication - with reference, to film, TV, social media, advertisements etc.,

5.       Recent trends in Culture consumption:  Changing values, Ideologies & its Relevance in the Contemporary society.

 

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GENDER AND MEDIA CULTURE

 

III

ROLE AND INFLUENCE OF MEDIA

1.       The influence of media on views of gender (theme, under representation, stereotypes, women and men, stereotype images, roles etc.)

2.       Role of media in social construction of gender, Changing attitudes & behaviour for empowerment of women : Movements of change

3.       Gender equality and media

4.       Hegemonic masculinity in media

5.       Gender issues in news media (TV, radio, newspapers & online news)

 

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GLOBALISATION AND  MEDIA CULTURE

 

IV

GLOBAL, LOCAL, CONSUMER AND THE RECENT TRENDS

1.       Media imperialism

2.       Globalisation and Local culture- Issues and Perspectives, threat to regional and local identities, Impact of global culture and its relevance in media and gender, Language and Media

3.       Consumer culture and media in the era of globalisation.

4.       Digital Media culture: Recent trends and challenges

5.       Media and Globalisation: Global economic flows, global cultural flows, homogenization & fragmentation, glocalization, creolization, globalization & power.

 

COMMODIFICATION OF CULTURE

Media and culture share a relationship which is both positive and negative. Certain negative effects of media on culture are impact on violence, racial stereotypes, economic exploitation, and mindless consumption of commodities. 

On the other hand, media has helped in providing education opportunities, creating awareness about different and unique cultures, etc

One of the most intriguing and challenging perspectives emerging from critical cultural studies is the commodification of culture – the study of what happens when culture is mass produced and distributed in direct competition with locally based cultures.

Media are industries specializing in the producing and distribution of cultural commodities. As with other modern industries, they have also grown at the expense of small, local producers and the consequences of this displacement have been, and continue to be, disruptive to people’s life.

Some important consequences of lifting bits of everyday life culture out of their context, repackaging and then marketing them back to the people:

·        When elements of everyday culture are selected for repackaging, only a very limited range is chosen and thus important elements are overlooked or are consciously ignored.

·        The repackaging process involves dramatization of these elements of culture which have been selected.

·        The marketing of cultural commodities is done in a way which maximizes the likelihood that they will successfully intrude into and ultimately disrupt everyday life.

·        The elites who operate the cultural industries generally are ignorant of the consequences of their work.

·        Disruption of everyday life takes many forms – some are obviously linked to consumption of especially deleterious (negative impact)  content, but other forms of disruption are very subtle and occur over long periods of time.

In modern capitalist societies, ‘commodification’ points to the relationship between large economic systems and hegemonic cultural ideologies and is mainly concerned with generating profit rather than enriching human feelings or experience. Commodification of culture has had an intense impact on the lifestyle of people.

Critical cultural studies researchers have directed their most devasting criticism towards advertising which is viewed as the ultimate cultural commodity.

POPULAR CULTURE

We are surrounded and invaded by popular culture through our daily activities like listening to music, watching a variety of programs, reading books, comics, sports, etc. This form of culture is a characteristic of industrial societies.

Before industrialization, we were familiar with high culture and folk culture. High culture mostly related to a small, literate, elite group, or the upper class. They and encouraged and sustained such a culture. High culture relates to the classics of literature, the great traditions of art and sculpture. Folk culture on the other hand, was seen among folk people in their expression of serious and significant matter of life like birth and death, man and woman, child and adult, seasons, justice, cruelty, fate and destiny. It was shared by everyone and everyone participated in it. The folk people entertained themselves through it, especially on ceremonial occasions like weddings, religious holidays, harvest celebrations, etc.

Industrialization brought about changes that affected industrial capitalism and human culture. It is due to mass production that we have a mass of consumer goods. Folk culture has receded and now it is the mass media which plays a very important role. Mass media promotes and distributes mass culture. Popular culture is a positive term for mass-produced or mass-disseminated cultural products.

According to some scholars, mass culture and popular culture are terms that can be used interchangeably but other scholars state that there are also differences between the two.

Popular culture relates to the culture which is shared, accepted and liked by people.

Mass culture is the culture which cuts across and includes a wide range of social classes and groups. E.g. TV series attract a varied audience.

Since the 1930s sociologists have contended that the characteristics of different social classes determine their cultural preferences. American sociologists have asserted that high culture and popular culture express different values and represent different aesthetic standards.  There is a distinct separation between high and popular culture, that the two are consumed by different classes, and that the prestige of each class is attached to its culture.

Some conservative critics claim that mass culture is profane and dehumanizing and it encroaches upon high cultural production.

Some radical critics agree with the conservative critics as they focus on the negative impact on those who consume it and upon the society as a whole rather just on the high culture upon which it encroaches.

Radical critics call for ‘cultural mobility’ i.e., raising the masses’ tastes through education, opportunity, and economic redistribution. Cultural mobility would free the people from the economic elite and provide opportunity to appreciate high culture.

Moderate or liberal critics take the position that popular culture is harmful neither to the people who consume it nor to the society as a whole. According to them, all cultures are equal in worth if they meet the needs of the people. These liberal sociologists therefore call for reinvigoration of various cultures or subcultures.

In the late 1980s, many sociologists and communication scholars began challenging the validity of class-based distinction between high culture and popular culture. Some critics claim that modern media, particularly television, create ‘media cultures’ accessible to multiple taste public. Thus media culture sets the standards for culture and shapes popular taste.

Monday, 4 April 2022

INTERVIEW | PATTERNED INTERVIEW

Q. Explain the types of (patterned) interview.

Ans: In a patterned interview the interviewer controls the direction of conversation.

Patterned Interviews are of two kinds.

1. Direct Interview: In direct interview the interviewer keeps very close control at all times by directing limited and specific question. He / She asks close ended question and does not let the interviewee speak freely.

2. Indirect Interview: In indirect interview the interviewer makes little or no attempt to direct the applicants conversation.

 

Q. What are the different purpose/objectives for which interview is carried?

ANSWER. Interviews are face-to-face communication. It is a form of interpersonal Communication. Interviews are not just for job procurement. The purpose for which interviews are carried may be as follows:

1. COUNSELLING: taken by a supervisor, officer, or counselor who may ask questions relating to work or problem from the employee. In other cases, interviews may be conducted by a doctor/psychiatrist of patients or person facing psychological problems.

2. EVALUATING: taken by supervisor, manager to review and evaluate the performance of the employee(s).

3. DISCIPLINING: taken by an officer, manager if the behavior of the employee(s) require action to maintain discipline.

4. COMPLAINT: taken by an officer, manager if the employee(s) wish to lodge complaint for certain dissatisfaction or action required.

5. TERMINATION: taken by an officer/manager to inform employee(s) about the termination from job.

 Other objectives There are following objectives of patterned interviews.

1. The resume provides a lot of information about the candidate but not all the information so this interview is conducted to evaluate job qualification that the resume can’t provide.

2. Another purpose is to determine the real communication ability of the interview candidate/applicant.

3. This interview also helps the interviewer provide essential facts about the job and company.

4. It also instills a feeling of material understanding and confidence in the applicant, who accepts the job.

5. It promotes good will towards the company, whether the applicant accepts the job or not. It is important to give the right impression to the candidate who is disappointed by a turndown.

 

Q. Discuss briefly various symbols of positive and negative attitude of an interview?

Ans: An interview may have a negative or positive attitude during the time of interview. The summary of these negative or positive symbols is as below.

A.  Direct Interview:

Positive                                          Negative

a) Early arrival                                        Late arrival

b) Alert, responsible attitude                  Intensive, dull attitude

c) Emphatic attitude                               Withdrawn attitude

d) Relaxed manner                               Tension, body tremor

e) Smiles                                                 Frowns

f) Clear voice                                           Choked voice

g) Diligent, responsible, smart                 Lack of concentration, dull, weak

h) Strong and determined attitude           Lack of determination

 

B. Verbal Behavior:

Positive                                                                     Negative

a) Sticking to the main point                                 Changing the subject

b) Relevant responses                                            Irrelevant responses

c) Well organized presentation                                 Disorganized presentation

d) Appropriate use of humor                              uncalled levity

e) Spontaneous replies                                              Long pause before replying

f) Speaking well of people                                      Criticism of others

g) Eye contacting confident                                   Looking sideways cresting eyes downward.

 

Q. How should an effective interviewer behave during interview? What pitfall an effective interviewer avoid? What are the guidelines to an interview to conduct and effective interview? Or what are the responsibilities of an interviewer?

Ans: Giving an interview is equally important as taking interview, one has to be very careful while giving an interview, there are following guidelines in general which could enable an interviewer to conduct a good and effective interview.

a) Preparation b) Conduct during interview c) Evaluation

a) Preparation: The interviewer should prepare himself before the interview, the following points are to be considered in this regard.

1. Reading applicant’s Resume: There is much information provided in his/her resume so the resume should be read in detail. So as to asks the question in the perspective of resume. 

2. Being aware of state Regulation: There are many policies and rules and regulation made by a state about the recruitment of employees. The interviewer should be aware of them so as to avoid any prospective lawsuit.

3. Planning the questions: The interviewer should plan the pattern of question, the number of question types length duration etc. should be clear in the mind of interviewer.

4. Omitting personal bias: There might be many biases in the minds of interviewer about the candidates. In order to make the interviewee fair he should avoid these biases.

b) Conduct during the interview: Having prepared for the interview the interviewer should consider the following points during interview.

1. Letting the candidate speak: The main objective of interview is to have the information from the candidate as much as possible, so interviewer should let the candidate speak as much as possible.

 2. Using the language of candidate: If there is no restoration regarding the language such a language should be used in which the candidate feels easy and free.

3. Avoiding arguing with the candidate: The purpose of interview is to evaluate the candidate not to solve a dispute, so argumentation with the candidate should be avoided.

4. Not interrupting the candidate: The candidate is already under a lot of pressure. So the candidate should not be interrupted.

5. Controlling the emotions: During the interview there are many stages on which the interviewers might get emotional. This may cause failures to the interview process.

6. Establishing eye contact: In order to be confident and the put the candidate at case, the interviewer should establish an eye contact with the candidate.

7. Using body language: Use of body language can play an important to make the question clear the candidate.

8. Asking open ended questions instantly: The close or dead ended questions are not very useful to acquire more information. So open-ended question should be asked as much as possible.

 

c) Evaluation:

After the interview the last step is to evaluate the interviewee. For this purpose there are following points which should be given importance.

1. No personal bias: There might be many candidates with whom the interviewer may have personal bias. This should be avoided in any case so as to hire the potential people.

2. Clear cut standards: The interviewer should try to establish a clear-cut standard for evaluation such as point system.

Q. What pitfall an interviewer should avoid?

Ans: There are many things in which the interviewer can easily be trapped. There are the general pitfalls which should be avoided. They relate mainly to the following biases prejudices and other weaknesses within the interviewer.

1. Halo Effect: It is the tendency of the interviewer to from an overall opinion regarding the applicant on the basis on a single aspect of his or her personality. For example, if the candidate did not comb his hairs properly the interviewer might have an image that the applicant is a careless person.

2. Stereotype Error Trap: It is the tendency to categorize the candidate on the basis of features of surface cleans or some superficial hints.

3. Expectancy Error: It is the tendency of the applicant to anticipate the need and preference of the interviewer and to respond accordingly. For example, the candidate may give an answer, which is correct but not in accordance with the interviewer preference. So the interviewer should give the leverage to the candidate.

4. Ideal image error: Usually, an interviewer has an image of a candidate. This usually happens that the image in the mind interviewer does not coincide with the candidate. So the interviewer should go on for a compromise.

5. Personal bias of the interviewer: The interviewer may have many personal biases against the candidate. Poor handshake, biting of finger, gum, chewing, loud, clothes, poor eye contact etc. these should be ignored.

6. Pseudoscience and myths: Handwriting, outward features, date of birth number of letters n the name lines or makes on the palm of hand and shape and bulges of the skull are not scientific tolls to judge the ability of the candidate. An interviewer should avoid them.

7. Stereotypes: Interviewer might indulge in monotony in different questions in different ways should be asked.

8. Other pitfalls: There are a number of pitfalls other than those mentioned above. These are as follows;

i. Illusion that the previous experience of itself guarantees ability to do the job well.

ii. Being impressed because the applicant needs a job even though the necessary qualification is lacking.

iii. Talking too much by interviewee not listening.

iv. Poor preparation before interview.

v. Asking inappropriate questions.

vi. Being discourteous and rude towards the applicant.

vii. Jumping to conclusion.

viii. Accepting facts without intending to determine meaning and accuracy.

ix. Leaving unexplored gaps.

x. Allowing candidate to guide the interviewer.

xi. Depending on memory to conduct interview and to evaluate the applicant’s qualification.

xii. Asking other questions when the applicant hesitates a moment.

 xiii. Appearing to be critical and cold towards the applicant.

xiv. Not observing non-verbal be clues.

xv. Poor questions (a) leading question (b) loaded question (c) dead ended question.

 

Q What is the role of interview in interpersonal communication? Or what is the purpose / Objective or patterned interview? Or what is the importance or interview?

Ans: Interview plays a very important role in interpersonal communication, since it is between two persons or parties i.e. interviewer and interviewer, its importance is discussed with respect to both aspects.

a) From Interviewer Point of View: Interview has following importance for the interviewer.

1. To Match the applicant and the job: A job has specific requirement. Every person is not suitable for every kind of job, so the interviews enable the interviewer to match the applicant and the job requirement. This matching may be in the following way.

(a) Matching Qualification: A candidate having a master’s degree does not mean that he has the knowledge of master level. Asking questions about the field of candidate enables the interviewer to know as to how much knowledge the candidate has acquired.

(b) Matching Candidate Ability: Different candidates have different abilities. The interview helps know the abilities of every candidate according to the job requirement.

(c) Other Areas: Candidate’s conduct, attitude, confidence, communication skill and other areas are expressed means of interviewers.

2. To develop the image of organization:

Another secondary role of interviews is to establish a good image of an organization before candidate and ultimately before the market.

b) From Interviewee Point of View: An interview is equally important for interviewers as it’s for interview.

This importance is enumerated as follows.

1. To have information: An interviewee can have different information about the organization. This information might be about the organization nature of job salary rule and regulations, etc.

2. To have a suitable job: Interview helps the candidate know about the job. In this way, he / she can choose the best one of him / her.