NEW MEDIA CLASS ACTIVITY

 

Step 1: Form Teams (5 minutes)

Divide the class into groups of 5–6 students.

Each team becomes a media startup.

Examples:

Team Nova

Team Viral

Team Connect

Team Stream

Team Pulse

 

Step 2: The Innovation Challenge (20 minutes)

Each group must invent an original media platform.

It could be:

·       A social networking app

·       AI news platform

·       Entertainment platform

·       Education platform

·       Gaming community

·       Sports platform

·       Health communication app

·       Political discussion platform

·       Music sharing platform

·       Virtual reality media platform

The idea should be completely original.

 

Step 3: Complete the Media Canvas

Every group answers the following questions.

1. Platform Name

Example:

"CampusConnect"

 

2. What problem does it solve?

Example:

Students struggle to find internships and networking opportunities.

 

3. Who is the target audience?

Examples:

·       Teenagers

·       College students

·       Senior citizens

·       Professionals

·       Rural India

 

4. Which New Media characteristics does it include?

Tick all that apply.

✔ User-generated content

✔ Internet-based

✔ Interactive

✔ Multimedia

✔ AI powered

✔ Real-time communication

✔ Personalised content

✔ Community building

✔ Sharing features

✔ Live streaming

✔ Collaboration

✔ Mobile-first

 

5. Traditional Media vs Your Platform

Students explain why their platform is different from:

·       Television

·       Radio

·       Newspapers

·       Magazines