HISTORY OF MEDIA - SYLLABUS - HSNCU

Module 1: History of Press

Pre-Independence Press- Newspaper – the rise of the voice of India during British rule, India’s Freedom Struggle and Role of Media,

 Rise of vernacular press with special reference to Marathi press

Post-Independent Press- Independence and rise of Newspapers; Press During Emergency; Post LPG evolution of Indian Press, Effect of Covid

Press Regulations - Pre-independence and post-independence

Iconic personalities- Bal Gangadhar Tilak, Raja Rammohan Roy, M. K. Gandhi, Dr. B. R. Ambedkar, etc. 

Module 2: History of Broadcasting- Radio and TV

Radio & Television as Mass Media

Radio and Television Broadcasting- The beginning of Radio and Television Shows

Radio: History of AIR, Evolution of Programming, Privatization of Radio Broadcasting, FM, Community Radio

Prasar Bharati and its role: SITE, Privatization of TV, Regulatory Mechanism

Satellite Television & Privatisation in Broadcasting: A New Era in Broadcasting in India

Internet Protocol Television 

Module 3: Evolution and Growth of Advertising and Public Relations

History and Growth of PR: Evolution of PR in Indian and Global Context, Edward Bernays, Ivy Lee’s role in Establishing PR, evolution of public relation in public and private sector

History of print advertising, evolution of advertising agencies, emergence of broadcast advertising, advent of OOH advertising and emerging trends, advertising regulations, iconic ad campaigns, important advertising personalities

Module 4: Evolution of New Media and Way Ahead

Advent of Internet, emergence of web 2.0 and beyond, social networking sites, impact of social media on communication, impact of digital and new media on legacy media