Feedback is the response to communication. It is the final step in the process of communication. It helps understand the effectiveness of the communication and can be used to improve future communication. It can be gathered in a variety of ways such as by asking ones opinion, by filling a questionnaire, through a market survey, through interviews, etc.
Feedback can be immediate or delayed. It can be positive or negative. It can be given to you by others or you may personally reflect on your actions and thus obtain feedback through introspection.
Feedback can be classified as:
1. Descriptive - When one describes an individual's behaviour
2. Evaluative - When feedback assess the communication as positive or negative or if one receives grades on a scale
3. Prescriptive - When one receives advice and suggestions for improvement.
Feedback plays an important role in all Business Communication. Companies use feedback to improve their products and services. It is essential for business houses to have a well organised system of feedback as this helps in improving the companies business and helps ensure more profits from happy customers.
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