Management has emerged as one of the dynamic fields in the modern business scenario. Business activities involve buying and selling of goods and services with the intention of making a profit. In order to carry out his/her activities, a business person finds it necessary to communicate internally as well as externally i.e. within the organisation as well as with people outside.
1. An Era of Specialisation - It is very important for specialists to know how to communicate their vast knowledge of a limited field. For e.g. If an expert on taxation cannot communicate his knowledge to others and give them advice, his knowledge is wasted. Thus individuals in an organisation must be able to communicate with each other as well as with their clients.
2. Age of Tension - If one is unable to communicate, it leads to mental tension and physical strain. This is seen especially in cases where the business person knows that his/her rivals are more successful only because they are better communicators.
3. Reduces Miscommunication - In order to avoid miscommunication the business person must learn to communicate, keeping in mind attitudes and mental framework of customers and clients as well as employees who receive messages. One must avoid unnecessary jargon.
4. Healthy Organisational Environment - Many business organisations have several branches, offices, factories within the country as well as overseas. it is important for the managements of such companies to communicate effectively as it helps employee relations, delegation of work, solves employee problems / grievances, etc.
5. Aid to Managerial Process - Effective Communication promotes managerial efficiency and performance
6. Good relationship within the organisation and with outsiders / customers / clients is essential for success in business. This can be achieved through effective communication.
7. Effective Communication saves time and cost and ensures success.
To watch the video click the link: Need / Importance of Business Communication
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