|
PROGRAM |
BAMM |
|
YEAR |
FYBMM |
|
SEMESTER |
II |
|
COURSE: |
MEDIA GENDER &
CULTURE |
|
COURSE CODE |
BAMMMGC 206 |
|
PAPER |
6 |
|
TOTAL MARKS |
100 (75:25) |
|
NO OF LECTURES |
48 |
|
|
|
|
|
SEMESTER II |
|
COURSE CODE |
COURSE NAME &
DETAILED SYLLABUS |
|
BAMMMGC-206 |
MEDIA GENDER & CULTURE |
|
COURSE OUTCOME |
|
·
To discuss the significance of
culture and the media industry. ·
To understand the association
between the media, gender and culture in the society. ·
To stress on the changing
perspectives of media, gender and culture in the globalised era. |
|
MODULE |
TOPICS |
TOPICS |
LECTURES |
|
|
|
INTRODUCTION TO CULTURAL STUDIES |
|
|
I |
EVOLUTION, NEED, CONCEPTS AND
THEORIES |
Evolution, features of cultural studies, Need and
significance of cultural studies and media Concepts related to culture- Acculturation, enculturation, ethnocentrism,
cultural relativism, cultural shock and its relevance in media Theories: ·
Stuart Hall :
encoding and decoding, Circuit of culture ·
John Fiske: culture and industry ·
Feminism and Post
feminism ·
Techno culture and risk – Ulrich Beck |
(12) |
|
|
|
CULTURE AND MEDIA |
|
|
II |
CONSTRUCTION, COMMODIFICATION, IMPACT AND RECENT
TRNDS |
1. Construction of culture- social, economic, political, religion and
technology 2. Culture, industry and media- commodification, memes, representation,
articulation, popular culture, power, cyber culture 3. Media and its impact on the cultural aspect of the society. 4. Culture industry and communication - with reference, to film, TV,
social media, advertisements etc., 5. Recent trends in Culture consumption:
Changing values, Ideologies & its Relevance in the Contemporary
society. |
(12) |
|
|
|
GENDER AND MEDIA CULTURE |
|
|
III |
ROLE AND INFLUENCE OF MEDIA |
1. The influence of media on views of gender (theme, under
representation, stereotypes, women and men, stereotype images, roles etc.) 2. Role of media in social construction of gender, Changing attitudes
& behaviour for empowerment of women : Movements of change 3. Gender equality and media 4. Hegemonic masculinity in media 5. Gender issues in news media (TV, radio, newspapers & online news) |
(12) |
|
|
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GLOBALISATION AND
MEDIA CULTURE |
|
|
IV |
GLOBAL, LOCAL, CONSUMER AND THE RECENT TRENDS |
1. Media imperialism 2. Globalisation and Local culture- Issues and Perspectives, threat to
regional and local identities, Impact of global culture and its relevance in
media and gender 3. Consumer culture and media in the era of globalisation. 4. Digital Media culture: Recent trends and challenges 5. Media and
Globalisation: Global economic flows, global
cultural flows, homogenization & fragmentation, glocalization,
creolization, globalization & power. |
(12) |
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INTERNAL
EVALUATION METHODOLOGY |
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REFERENCE |
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1. MEDIA AND CULTURAL STUDIES: MEENAKSHI GIGI DURHAM AND DOUGLAS
M.KELLNER 2. CULTURAL STUDIES- THEORY AND PRACTICE – CHRIS BARKER 3. AN INTRODUCTION TO CULTURAL STUDIES- PROMOD K. NAYAR 4. CULTURE CHANGE IN INDIA- IDENITITY AND GLOBALISATION – YOGENDRA SINGH 5. INDIAN MEDIA IN A GLOBALISED WORLD-
MAYA RANGANATHAN USHA M. RODGRIGUES 6. MEDIA GENDER AND POPULAR CULTURE IN INDIA- TRACKING CHANGE AND
CONTINIUTY – SANJUKTHE- DASGUPTA |
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