Showing posts with label Syllabus. Show all posts
Showing posts with label Syllabus. Show all posts

Friday, 31 January 2025

TRANSLATION SYLLABUS - NEP FYBAMMC

I BASICS OF TRANSLATION

 A. What is Translation? How is it done in different modes and disciplines and application in media.

B. Myths about Translation. Meaning of Faithful Translation (The Task of the Translator, Walter Benjamin's essay).

C. Learning how to translate: Communicative translation. Transliteration as the failure of translation 5

II TYPES OF TRANSLATION

A. Formal translation and Word to Word translation: Verbal, literal and lexical level

B. Semantic Translation

C. Grammatical level, including symbols, images, literary devices and style in translation.

D. Adaptation and Transfer of form or Inter-Media Translation:

E. Media Transfer in fiction to film or drama to film and so on. Elements of Style. (practical and INTERNAL marks)

F. Use of imagery, non-verbal communication and intonation in translation.

 G. Free Translation: The Translator's license and question of zero translatability

III TRANSLATION AND ADAPTATION

A. Translating biographies of important personalities fin cinematic or dramatic style.

B. Film Adaptations: making films out of literary stories, fiction or plays

IV CULTURAL KNOWLEDGE AND COMPUTER ASSISTED TRANSLATION (CAT)

A Translation as Transference of Meaning, as Interpretation and as a Political,  Social Protest in the different streams of writing (the Feminist, Post-Colonial and Postmodern literature

B. Understanding differences between people with different backgrounds. Moral, spiritual values, customs and traditions Idioms and phrases, references and slang, etc

C. Translation in Social Media and Literature: A Comparative glance D. Understanding Computer Assisted Computer softwares

V JOBS AS TRANSLATORS

A. Roles and responsibilities. New possibilities in Literature, National and International education, International Affairs, law, business, finance, science, technology and medicine

Friday, 24 January 2025

HISTORY OF MEDIA | NEP SYLLABUS | FYBAMMC

Module 1: EVOLUTION OF PRESS IN INDIA

a. Newspaper – the rise of the voice of India during British rule

b. India’s Freedom Struggle and Role of Media

c. Independence and rise of Newspapers, Newspapers – a social aspect for freedom struggle, PRESS ACTS of India

d. Press during the Emergency Period

e. Rise of Hindi Language newspapers

f. Regional Press and its popularity of Indian regional languages in various regions

Module 2: MARKETING COMMUNICATION AND ADVERTISING

a. Introduction to marketing communication in India

b. Social norms, values, and traditions influencing advertising and branding

c. Advertising in pre-independence era

d. Emergence of advertising agencies

e. Impact of Liberalization and Globalization

f. Emergence of Indian brands

Module 3: HISTORY OF DOCUMENTARIES AND FILMS

a. Genesis of documentaries and short films, (screening of few documentaries is essential- like Hindustan Hamara, Zalzala, The Vanishing Tribe) Role of Documentarians - P V Pathy, D G Tendulkar ,H S Hirlekar, Paul Zils and FaliBillimoria Anandpatwardhan,

b. Evolution of film making in India -brief history, Photography to moving films

c. Origin of Hindi cinema

d. Origin of Short films to what it is today, role of you tube and WhatsApp

e. Great masters of world cinema

Module 4: HISTORY OF RADIO AND TELEVISION IN INDIA

a. Radio & Television as Mass Media

b. Radio and Television Broadcasting

c. The beginning of Radio and Television Shows ● A New Era in Broadcasting in India ● Satellite Television & Privatization in Broadcasting ● Advertising in India

d. Internet Protocol Television

Tuesday, 10 December 2024

Startups VSC NEP Syllabus

Module 1. Startup Ecosystem and Legal Environment 

 A) Unit I: Start-up opportunities: The New Industrial Revolution – The Big Idea- Generate Ideas with Brainstorming- Business Start-up - Ideation- Venture Choices - The Rise of the startup economy - The Six Forces of Change- The Start-up Equation - The Entrepreneurial Ecosystem – Entrepreneurship in India. Government Initiatives. 

 B) Unit II: Startup Capital Requirements and Legal Environment: Identifying Startup Capital Resource requirements - estimating Startup cash requirements - Develop financial assumptions- Constructing a Process Map - Positioning the venture in the value chain - Launch strategy to reduce risks- Startup financing metrics - The Legal Environment- Approval for New Ventures- Taxes or duties payable for new ventures. 

Module 2. Survival, Growth and Exit Strategies 

 A) Unit I: Start-up Survival and Growth: Stages of growth in a new venture- Growing with the market - Growing within the industry- Venture life patterns- Reasons for new venture failures- Scaling Ventures – preparing for change - Leadership succession. Support for growth and sustainability of the venture. 

 B) Unit II: Planning for Harvest and Exit: Dealing with Failure: Bankruptcy, Exit Strategies- Selling the business - Cashing out but staying in-being acquired- Going Public (IPO) – Liquidation.

Wednesday, 14 August 2024

ENTREPRENEURSHIP MANAGEMENT | NEP | SYLLABUS

 Unit 1: Introduction to Entrepreneurship

 · Introduction: Concept and importance of entrepreneurship, factors Contributing to Growth of Entrepreneurship, Entrepreneur and Manager, Entrepreneur and Intrapreneur, Types of Entrepreneurs

· Competencies of an Entrepreneur, Entrepreneurship Training and Development centers in India. Incentives to Entrepreneurs in India. Options available to entrepreneurs- franchising and outsourcing. Cases on takeover, mergers and acquisitions in India and at global level. Women Entrepreneurs: Problems and Promotion. Social Entrepreneurship-Definition, importance

Unit 2: Entrepreneurship Management

· Idea generation – sources and methods Identification and classification of ideas. Environmental Scanning and SWOT analysis Preparation of project plan – Components of an ideal business plan – market plan, financial plans, operational plan, and HR plan. Project formulation – project report significance and content

· Meaning and definition (evolution) Role and importance, Policies governing SMEs Organizational structure Steps in setting up a small unit.

Tuesday, 13 August 2024

BUSINESS COMMUNICATION I SYLLABUS | NEP


1.     1.   Introduction to Communication skills I

a.       Introduction, Meaning, Definition, Objective of communication, Types of communication, Process of communication, Principles of effective communication, Barriers to effective communication, Overcoming barriers

b.       Effective English: Word formulation process - Basic sentence patterns, types of sentences -  Simple, complex, compound, Prefixes, suffixes, Developing vocabulary skills.

2.  Fundamentals of effective Reading, Listening and Speaking Skills

A) Listening Skills: Listening, Active listening and Passive listening, Blocks to effective listening, Guidelines for Effective listening, importance of silence in communication.

B) Speaking Skills: Process of speaking -Pronunciation, Speech mechanism, aspects of effective speaking- accents, intonation, pitch, etc. Greetings, Apology, Permission.

C) Reading Skills: Introduction, what is reading? Types of reading - slow, fast, silent, SQ3R technique of reading.

D) Writing Skills: Importance of writing skills, Essentials of good writing, Grammar skills

Tuesday, 6 August 2024

INDIAN KNOWLEDGE SYSTEM - SYLLABUS - FIRST YEAR - NEP

 

Module 1.

1.    Introduction to IKS (What is knowledge System, Characteristic Features of Indian Knowledge System)

2.    Why IKS? (Macaulay’s Education Policy and its impact, Need of revisiting Ancient Indian Traditions)

3.    Scope of IKS (The Universality of IKS (from Micro to Macro), development form Earliest times to 18th Century CE)

4.    Tradition of IKS (Ancient Indian Education System: Home, Gurukul, Pathashala, Universities and ancient educational centres)

5.    Relevant sites in the vicinity of the Institute (Water Management System at Kanheri, Temple Management of Ambarnath, etc.)

 

Module 2:

1. Medicine (Ayurveda)

2. Alchemy

3. Mathematics

4. Logic

5. Art of Governance (Arthashastra)

 

Module 3: (Select Any FIVE out of the following)

1. Aesthetics

2. Town Planning

3. Strategic Studies

4. Krishi Shastra

5. Vyakaran & Lexicography

6. Natyashastra

7. Ancient Sports

8. Astronomy

9. Yoga and Wellbeing

10. Linguistics

11. Chitrasutra

12. Architecture

13. Taxation

14. Banking

15. Trade and Commerce

Tuesday, 30 July 2024

HISTORY OF NON FICTION FILMS - NEP - SYLLABUS

 Module 1: Explore central questions surrounding the representation of reality and truth, including voice, authority, evidence and point of view.

Module 2 Explore key issues in the ethics of documentary representation, including maker‐subject relationships, informed consent, fairness, and evidence.

Module 3: Learn how to watch earlier films both as an audience THEN (with understanding of the film’s social, cultural, historical context), and NOW (with understanding of your own future goals and with critical, analytical eyes to study history). Be able to think–and write—critically about non‐fiction media.

Module 4: Be familiar with efforts to create more democratic systems of media production and distribution.

Monday, 29 July 2024

VISUAL COMMUNICATION - NEP SYLLABUS

 

VISUAL COMMUNICATION

1. To provide students with tools that would help them visualize and communicate.

2. Understanding Visual communication as part of Mass Communication

3. To acquire basic knowledge to be able to carry out a project in the field of visual communication

4. To acquire basic knowledge in theories and languages of Visual Communication

5. The ability to understand and analyse visual communication from a critical perspective

Module 01 INTRODUCTION

1.    Early Visuals as Communication

• Historical evidence, Caves, Hieroglyphs, Geoglyphs, Murals, sculptures

2.    Visual Communication as Natural means

• Body language – Physique, Gestures, Eye contact, Expressions

• Technical gestures

3.    Process & Expansion of Visual Language

• Sensual theories – Gestalt, Constructivism, Ecological

• Perception theories – Semiotics, Language of Signs & Symbols

• Concept of Code – Metonymic, Analogical code, Displaced code, Condensed code

Module 02 MEDIUM OF COMMUNICATION

1.    Images –

• Pictograms, Ideograms, Logograms

• Paintings, Illustrations, Cartoons, Memes,

• Photographs – (speaks thousand words)

2.    Video –

• Cinema-the seventh art, Animation, Documentary, Vlog

3.    Infographics –

• Graphs, Charts, Maps

• Instructions signs, Presentations

• Classification indicators

4.    Models –

• Solar system, Body systems, Scientific models, Demo pieces

5.    Colour –

• Sensation, Instruction, Classification

• Symbolic – Religious, Political,

• Mood & Atmosphere

Module 03 PUBLIC PLACES

1.    Architecture –

• Steps, Ramps, Gates, Entrances

• Doors, Windows

• Emergency exit, Help seek, Disciplinary,

2.    Clothing –

• Uniform, Classification, Rank, Unity, Distinction, Duty, Safety, Identity, Dutifulness,

• Dress code, Protocol, Etiquettes

• Cultural influences,

3.    Interpretation –

• Figure reading, Valuation of personality, Presentation of self, Reading from visual cues

Module 04 APPLICATION

1.    Commercial –

• Graphic Design, Posters, Advertisements, Publication Design,

Module 05 ELEMENTS OF ART

1.    Visible components –

• Line, Shape, Form, Tone, Colour, Space,

• Proximity, hierarchy, Movement, Alignment, Emphasis,

• Typography, Calligraphy, Word expression, Logotype, Treatment

Monday, 20 June 2022

EFFECTIVE COMMUNICATIONS I SYLLABUS | UNIVERSITY OF MUMBAI

 1. The concept of communication 

Communication, its concepts, process Importance of Communication in Media; Differences between Technical and General Communication; Barriers to Communication; Measures to Overcome the Barriers to Communication. 

2. Types of Communication 

Types of Communication; Verbal Communication-Importance of verbal communication- Advantages of verbal communication- Advantages of written communication; Significance of Non-verbal Communication. 

3. Oral communication and media 

Anchoring, voice modulation, interview, public speaking, skits/ plays, story telling, panel discussions, voice over, elocution, debates and group discussion  

4. Listening Skills 

Listening Process; Classification of Listening; Purpose of Listening; Common Barriers to the Listening Process; Measures to Improve Listening; Listening as an Important Skill in Workplace. 

 Reading -English, Hindi or Marathi 

1.Types of Reading -skimming and scanning Reading -examples Newspaper / Magazine article, TV, feature and documentary, radio features, commentary, bulletins, advertising copy, press release in English, Hindi OR Marathi. Recognizing aspects of language particularly in media. Importance of spelling. 

2.Various aspects of Language Recognizing various aspects of language particularly related to media , Vocabulary 100 media words 

3.Grammar & Usage Grammatical structure – spelling, structure of sentences, Active / Passive voice, tenses, Idioms , Phrases, proper usage of homophones,  homonyms etc. (Kindly provide practice session- Test , Quiz etc) 

Thinking and Presentation

1.Thinking Types of thinking (rational ,logical, critical, lateral etc) Errors in thinking ,Partialism, Time scale, Egocentricity Prejudices ,Adversary Thinking 

2 .Presentation - its importance , Steps in Making a Presentation; Delivering a Presentation 

Translation

1.Introduction To Translation 

Concept, importance, need for translation, challenges in translation, problems and importance of Information and Technology in translation. 

2.Interpretation 

Interpretation: Meaning, Difference between interpretation and translation  

3. Role of a translator Translator and his role in media, Qualities, Importance of Translator, Challenges faced by Translator

Tuesday, 25 January 2022

BUSINESS COMMUNICATION II SYLLABUS - UNIVERSITY OF MUMBAI

 





MODULE 1

PRESENTATION SKILLS
4 principles of effective presentation
Effective use of OHP
Effective use of Transparencies
How to make a Powerpoint Presentation


MODULE 2
GROUP COMMUNICATION
Interviews: Group Discussion, Preparing for an interview, Types of Interviews - Selection, Appraisal, Grievance, Exit.
Meetings: Need and Importance of Meetings, Conduct of Meeting and Group Dynammics Role of Chairpose, Role of Participants, Drafting of Notice, Agenda and Resolutions
Conference: Meaning and Importance of Conference, Organizing a Conference, Modern Methods: Video and Tele Conferencing
Public Relations: Meaning, Functions of PR Department, External and Internal Measures of PR


MODULE 3
BUSINESS CORRESPONDANCE
Trade Letters: Order, Credit, and Status Enquiry, Collection (just a brief introduction to be given)
In detail - Letters of INquiry, Letters of Complaint, Claims, Adjustment Sales Letters, promotional leaflets and fliers, Consumer Grievance Letters, Letters under Right to Information Act


MODULE 4
LANGUAGE AND WRITING SKILLS
Reports: Parts, Types, Feasibility reports, Investigative Reports
Summarization: Identificaiton of main and supporting sub pooints. Presenting these in a cohesive manner. 



Thursday, 13 January 2022

EFFECTIVE COMMUNICATION SKILLS II SYLLABUS

 

PROGRAM

BAMM

YEAR

FYBMM

SEMESTER

II

COURSE:

EFFECTIVE COMMUNICATION SKILLS -II

COURSE CODE

BAMMEC 201

PAPER

1

TOTAL MARKS

100   (75  : 25)

NO OF LECTURES

48

 

SEMESTER II

COURSE CODE

COURSE NAME & DETAILED SYLLABUS

BAMMEC-201

Effective Communication Skills-II

 

 

Learning Outcome:    

  1. To make the students aware of use of language in media and organization.
  2. To equip or enhance students with structural and analytical reading, writing and thinking skills.
  3. To introduce key concepts of communications.

Total Lectures: 48 hrs.

Module

Topics

Details

 

1

Writing

 

 

1.Report writing

 Report Writing (English, Hindi or Marathi) General report and News report writing - Basics and Format (Headline, Sub-headline, various type of report

DONE

 

2. Organizational writing

Organizational writing : (English, Hindi or Marathi)  Internal communication , E- mails - Email E-mail Etiquette; Overcoming Problems in E-mail Communication, Stake holder communication Circulars- Guidelines for writing a circular- Languages and writing style of a circular- Format of a circular; Notices- Purpose- Format- Important points to remember while writing a notice, Letters of complaint, claim and adjustment, Consumer grievance letters, Letters under the Right to Information Act, Press Release, Letter to the Editor.

 

 

 

  1. Writing for Publicity materials

Writing for Publicity materials (English, Hindi or Marathi) Headline, sub- headline, Body copy, Slogan, Jingle, Radio spot

 

2

Editing

 

 

Editing

Editing: (English, Hindi and Marathi) Principles of editing (Punctuation, Substitution of words, Restructuring of sentences, Re-organizing sentence sequence in a paragraph, Use of link words,

 

 

 

Principles of Coherence and Cohesion, writing synopsis, abstracts, précis writing, news paper editing and magazine editing.

 

3

Paraphrasing and Summarizing

 

 

  1. Paraphrasing

 Meaning , how to  use paraphrase in communication, Paraphrase in plagiarism , Translation

 

 

  1. Summarization

Summarizing content , the points and sub-  points and the logical connection between the points

 

4

Interpretation of technical data

 

 

Interpret technical data

 Read graphs, maps, charts, Write content based on the data provided

 

Total Lectures

48

Internal evaluation methodology                                                                         25 Marks

Sr no

Project/Assignment

1

 Clipping files on various current topics.

2

Publish letters to editors in news media.

3

Reporting of college events.

Bibliography:

  • Business Communication - Rhoda A. Doctor and Aspi H. Doctor
  •  Communication Skills in English – Aspi Doctor
  • Teaching Thinking - Edward De Bono De Bono’s
  •  Thinking Course – Edward De Bono Serious Creativity –
  • Edward De Bono The Mind Map Book – Buzan Tony
  • Becoming a Translator: An Introduction to the Theory and Practice of Translation - by Douglas Robinson
  •  A Textbook of Translation - by Peter Newmark, Newmark