GLOBAL CULTURE AND ITS RELEVANCE IN MEDIA AND GENDER

Impact of global culture and its relevance in media and gender

Media influence: Global media, for e.g., television, film, and the internet, play a significant role in the spread of global culture. This shapes societal norms and values, impacting local cultures.

Gender dynamics: Globalization can have both positive and negative effects on gender dynamics. On one hand, it can bring awareness to gender issues and promote equality. On the other hand, the spread of certain global stereotypes may reinforce traditional gender norms or create unrealistic expectations.

Empowerment and resistance: Globalization has empowered individuals and groups to challenge traditional gender norms through increased connectivity and access to information. Activism and movements for gender equality draw inspiration and support from global networks.

MEDIA, GENDER & CULTURE NOTES

 

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MODULE	TOPICS	TOPICS	LECTURES
		INTRODUCTION TO CULTURAL STUDIES
I	EVOLUTION, NEED, CONCEPTS AND THEORIES	Evolution, features of cultural studies, Need and significance of cultural studies and media Concepts related to culture- Acculturation, enculturation, ethnocentrism, cultural relativism, cultural shock and its relevance in media Theories: ·         Stuart Hall : encoding and decoding, Circuit of culture ·         John Fiske:  culture and industry ·         Feminism and Post feminism ·         Techno culture  and risk – Ulrich Beck	(12)
		CULTURE AND MEDIA
II	CONSTRUCTION, COMMODIFICATION, IMPACT AND RECENT TRNDS	1.       Construction of culture- social, economic, political, religion and technology Developing & Emerging Economies 2.       Culture, industry and media- commodification, memes, representation, articulation, popular culture, power, cyber culture 3.       Media and its impact on the cultural aspect of the society. 4.       Culture industry and communication - with reference, to film, TV, social media, advertisements etc., 5.       Recent trends in Culture consumption:  Changing values, Ideologies & its Relevance in the Contemporary society.	(12)
		GENDER AND MEDIA CULTURE
III	ROLE AND INFLUENCE OF MEDIA	1.       The influence of media on views of gender (theme, under representation, stereotypes, women and men, stereotype images, roles etc.) 2.       Role of media in social construction of gender, Changing attitudes & behaviour for empowerment of women : Movements of change 3.       Gender equality and media 4.       Hegemonic masculinity in media 5.       Gender issues in news media (TV, radio, newspapers & online news)	(12)
		GLOBALISATION AND  MEDIA CULTURE
IV	GLOBAL, LOCAL, CONSUMER AND THE RECENT TRENDS	1.       Media imperialism 2.       Globalisation and Local culture- Issues and Perspectives, threat to regional and local identities, Impact of global culture and its relevance in media and gender, Language and Media 3.       Consumer culture and media in the era of globalisation. 4.       Digital Media culture: Recent trends and challenges 5.       Media and Globalisation: Global economic flows, global cultural flows, homogenization & fragmentation, glocalization, creolization, globalization & power.