BUSINESS COMMUNICATION I NOTES

 Business Communication – I Notes 

FYBAF/BMS/BBI/BFM 

Semester I 

Unit 1 : Theory of Communication 

1. Concept of Communication : 
Meaning, Definition, Process, Need, Feedback 
Emergence of Communication as a key concept in the Corporate and Global World 
Impact of technological advancements on Communication 

2. Channels and Objectives of Communication : 
Channels : 
Formal and Informal - Vertical, Horizontal, Diagonal, Grapevine 
Objectives of Communication : 
Information, Advice, Order and Instruction, Persuasion, Motivation, Education, Warning, and Boosting the Moral of Employees 
(A brief introduction to these objectives to be given) 

3. Methods and Modes of Communication : 
Methods : 
Verbal and Nonverbal 
Characteristics of Verbal Communication 
Characteristics of Non-verbal Communication 
Business Etiquette 
Modes : 
Telephone and SMS Communication 
(General Introduction to Telegram to be given) 
Facsimile Communication [Fax] 
Computers and E-communication 
Video and Satellite Conferencing 

Unit 2 : Obstacles to Communication in Business World 
1. Problems in Communication/Barriers to Communication : 
Physical / Semantic or Language / Socio-Cultural / Psychological Barriers, 
Ways to Overcome these Barriers 
2. Listening : 
Importance of Listening Skills  Types of Listening
Cultivating Good Listening Skills 
3. Introduction to Business Ethics 
Concept and Interpretation 

Importance of Business Ethics 
Personal Integrity at the workplace 
Business Ethics and Media 
Computer Ethics 
Corporate Social Responsibility 
- Surrogate Advertising 
- Patents and Intellectual Property Rights 
- Dumping of Medical/E-waste 
- Human Rights Violations and Discrimination on the basis of gender, race, caste, religion, appearance and sexual orientation at the workplace 
- Piracy 
- Insurance 
- Child Labour 

Unit 3 : Business Correspondence 
1. Theory of Business Letter Writing : 
Parts, Structure, Layouts - Full Block, Modified Block, Semi-Block, Principles of Effective Letter Writing 
Principles of Effective E-mail Writing 
2. Personnel Correspondence : 
Statement of Purpose 
Job Application Letter and Resume 
Letter of Acceptance of Job Offer, Letter of Resignation 

Unit 4 : Language and Writing Skills 
1. Commercial Terms used in Business Communication 
2. Paragraph Writing : 
Developing an idea, using appropriate linking devices, etc. 
Cohesion and Coherence, self-editing, etc. 
[Interpretation of technical data, Composition on a given situation, a short informal report, etc.]