HISTORY OF MEDIA | NEP SYLLABUS | FYBAMMC

Module 1: EVOLUTION OF PRESS IN INDIA

a. Newspaper – the rise of the voice of India during British rule

b. India’s Freedom Struggle and Role of Media

c. Independence and rise of Newspapers, Newspapers – a social aspect for freedom struggle, PRESS ACTS of India

d. Press during the Emergency Period

e. Rise of Hindi Language newspapers

f. Regional Press and its popularity of Indian regional languages in various regions

Module 2: MARKETING COMMUNICATION AND ADVERTISING

a. Introduction to marketing communication in India

b. Social norms, values, and traditions influencing advertising and branding

c. Advertising in pre-independence era

d. Emergence of advertising agencies

e. Impact of Liberalization and Globalization

f. Emergence of Indian brands

Module 3: HISTORY OF DOCUMENTARIES AND FILMS

a. Genesis of documentaries and short films, (screening of few documentaries is essential- like Hindustan Hamara, Zalzala, The Vanishing Tribe) Role of Documentarians - P V Pathy, D G Tendulkar ,H S Hirlekar, Paul Zils and FaliBillimoria Anandpatwardhan,

b. Evolution of film making in India -brief history, Photography to moving films

c. Origin of Hindi cinema

d. Origin of Short films to what it is today, role of you tube and WhatsApp

e. Great masters of world cinema

Module 4: HISTORY OF RADIO AND TELEVISION IN INDIA

a. Radio & Television as Mass Media

b. Radio and Television Broadcasting

c. The beginning of Radio and Television Shows ● A New Era in Broadcasting in India ● Satellite Television & Privatization in Broadcasting ● Advertising in India

d. Internet Protocol Television