Showing posts with label BAMMC. Show all posts
Showing posts with label BAMMC. Show all posts

Friday, 7 February 2025

ADAPTATION & TRANSFER OF FORM OR INTER-MEDIA TRANSLATION | NEP

Adaptation and transfer of form, also known as inter-media translation, refers to the process of translating a work from one medium to another, such as from literature to film, from play to opera, or from novel to graphic novel. This process involves reinterpreting and recreating the original work in a new medium, taking into account its specific characteristics and constraints.

Types of Inter-Media Translation:

  1. Literary to Film: Converting a novel, short story, or play into a movie or television series.
  2. Play to Opera: Adapting a play or story into an opera, incorporating music and singing.
  3. Literary to Graphic Novel: Converting a novel, short story, or play into a graphic novel or comic book.
  4. Film to Stage: Translating a movie or television series into a theatrical performance, such as a musical or play.
  5. Literary to Video Game: Adapting a novel, short story, or play into a video game, incorporating interactive elements.

Characteristics of Inter-Media Translation:

  1. Cultural and Contextual Adaptation: The translated work must be adapted to fit the new medium and cultural context.
  2. Medium-Specific Conventions: The translator must be aware of the specific conventions, such as language, style, and format, of the target medium.
  3. Creative Reinterpretation: The translator must reinterpret the original work to fit the new medium, while maintaining its core elements.
  4. Audience Considerations: The translator must consider the target audience and their expectations in the new medium.

Challenges of Inter-Media Translation:

  1. Loss of Original Context: The translated work may lose its original context and cultural nuances.
  2. Medium-Specific Limitations: The translator may struggle to convey complex ideas or emotions within the constraints of the new medium.
  3. Creative Reinterpretation: The translator must balance creative freedom with fidelity to the original work.
  4. Audience Reception: The translated work may be received differently by the audience in the new medium.

Examples of Successful Inter-Media Translations:

  1. The Lord of the Rings (literature to film)
  2. West Side Story (literary to opera)
  3. Persepolis (literature to graphic novel)
  4. The Shawshank Redemption (film to stage)

Inter-media translation is a complex and creative process that requires a deep understanding of the original work, the target medium, and the audience. When done successfully, it can bring new life to a classic work and introduce it to a wider audience, while also offering new insights and perspectives. However, it can also result in loss or distortion of the original work if not executed carefully.

Monday, 15 January 2024

ENTERTAINMENT AND MEDIA MARKETING SYLLABUS SEM VI TYBAMMC

 COURSE CODE COURSE NAME & DETAILED SYLLABUS BAMMC EAEM 2607 ENTERTAINMENT & MEDIA MARKETING 

COURSE OUTCOME: 

1. To equip students with an understanding of marketing practices, frameworks, and trends in the Entertainment Sector 

2. Introducing the students to television industry and film industry. 

3. Will make students go through different case studies regarding radio marketing skills, Social media marketing skills etc.

 4. Will help to know the impact of media industry on the viewers, understanding its characteristics 

MODULE DETAILS

1 INTRODUCTION TO MARKETING

• What is marketing?  • Review the emerging marketing communications area of ‘entertainment marketing’ and reconceptualizes the phenomenon • 7 Ps • Brand Basics • Case Studies 

2. LATEST ENTERTAINMENT MARKETING STRATEGIES

 • Integrated Marketing Communications • Experiential Marketing  • Advertiser Funded Programing  • Why Entertainment Marketing? • The Scope and Growth of Entertainment Marketing Practice • The Effect of Entertainment Marketing on Consumers 

3. OVERVIEW OF INDIAN MEDIA INDUSTRY

 • Explore various media in terms of size and impact  • Media characteristics • Compare various media • Opportunities for cross-promotions  

4. MARKETING IN TELEVISION INDUSTRY

 • Structure and function of TV  • Terminology used in TV  • TV Planning, Marketing • Future trends in TV • Maintaining aggressive promotion and packaging approach for all programmes. • Hold on to the leadership position in prime time slot through timely innovations based on audience feedback. • Expand the market by launching programmes that are relatable to all generations’ audience. • Advertisement of programmes by print • media Celebration of festivals • Broadcasting famous TV show for full day 

5. NICHE MARKETING

• Niche TV and there marketing strategies  (Sports TV, Lifestyle TV, Kids TV, Regional TV) 

6. MARKETING IN FILM INDUSTRY

• Marketing and Distribution Structure of  films (Domestic and International) • Create Film Marketing Plan. • Research for reach to target market. • Set up marketing schedule. • Film marketing budget. • Designing EPK (Electronic Press Kit) 

7. MARKETING IN ONLINE AND SOCIAL MEDIA

• Strategy and Case studies of social media 0marketing in India.  • Using Social Media Marketing For  Entertainment Industry • YouTube Marketing For Entertainment Industry • Facebook Marketing For Entertainment Industry • Instagram Marketing For Entertainment Industry • Launch Trailers, Teasers, Snippets • Keep Sharing Across Social Media Platforms • Actively Engage With Your Audience • Post A Variety Of Content • Capitalize On The Power Of IGTV 

8.MARKETING IN RADIO INDUSTRY • Exploring the Radio industry in India,  Radio channels and radio programs Marketing case studies • Strengths of Radio in Communicating a Message niche market and listening demographic • Variety of promotional activities by Radio stations • Radio advertising works as an everywhere medium • Cost-effectiveness of advertising on radio.

Sunday, 12 February 2023

MASS MEDIA RESEARCH NOTES

 MODULE I       Research In Media 

Introduction to Mass Media and Research 

- Relevance, Scope of Mass Media Research 

- Role of research in the media

• Steps involved in the Research Process

Qualitative and Quantitative Research

• Discovery of research problem, identifying dependent and independent variables, developing hypothesis


MODULE II  Research design

• Concept, types and uses

Research Designs:

a) Exploratory

b) Descriptive and

c) Causal.


MODULE III Data Collection 

a. Primary Data – Collection Methods

I. Depth interviews

II. Focus group

III. Surveys

IV. Observations

V. Experimentations

b. Secondary Data Collection Methods

c. Literature review

d. Designing Questionnaire and measurement techniques

            a. Types and basics of questionnaire

            b. Projective techniques

            c. Attitude measurement scales

e. Sampling process

f. Data Tabulation (Mean median mode) and Research report format


MODULE IV Content Analysis 

Content analysis

a.Definition and uses

b. Quantitative and Qualitative approach

c. Steps in content analysis

d. Devising means of a quantification system

e. Limitations of content analysis


MODULE V Application Of Research 

a. Readership and Circulation survey

b. TRP

c. RRP

d. Audience Research

e. Exit Polls

f. Advertising Consumer Research


MODULE VI The Semiotics 

The Semiotics of the Mass Media

a. What is semiotics in media?

b. Why is semiotics important?

c. What are codes in semiotics?

d. Semiotics and media


Saturday, 12 November 2022

TRANSLATION WORDS - ENGLISH - MARATHI - HINDI

 

ENGLISH 

MARATHI  

HINDI 

Newspaper 

वृत्तपत्र 

अखबार 

Magazine 

मासिक 

 
पत्रिका 

news 

बातम्या 

समाचार 

communication 

संवाद 

संचार 

internet 

इंटरनेट 

इंटरनेट 

telephone 

टेलिफोन 

टेलीफ़ोन 

television 

दूरदर्शन 

टेलीविजन 

radio 

 
रेडिओ 

रेडियो 

food 

अन्न 

 

भोजन 

month 

महिना 

महीना 

week 

आठवडा 

सप्ताह 

day 

दिवस 

दिन 

job 

नोकरी 

काम 

umbrella 

छत्री 

छतरी 

camera 

कॅमेरा 

कैमरा 

class 

वर्ग 

कक्षा 

college 

कॉलेज 

कॉलेज 

culture 

संस्कृती 

संस्कृति 

dance 

नृत्य 

नृत्य 

location 

स्थान 

 
स्थान 

submit 

प्रस्तुत  

प्रस्तुत 

decide 

ठरवा 

तय करना 

Happy  

आनंदी 

प्रसन्न 

contact 

संपर्क 

संपर्क 

please 

कृपया 

कृपया