HISTORY OF MEDIA MCQS FOR PRACTICE FYBAMMC

When was LINTAS (Lever International Advertising Service) established?

a. 1938

b. 1939

c. 1956

d.1944

Ans: b. 1939

 

David Ogilvy died in?

a.1920

b.1921

c.1999

d.1989

Ans: 1999

 

In which year Hindustan Thompson was affiliated to J Walter Thompson?

a.    1987

b.    1898

c.    1995

d.    1991

Ans: a. 1987

 

Advertising was really launched by?

a. Ancient Babylonians

b. Medieval People

c. Advertising Guild

d. Advertising Gurus

Ans: a. Ancient Babylonians

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When was advertising established?

a.1900

b.1905

c.1902

d.1901

Ans: b. 1905

 

When did television first appear as state television?

a.1978

b.1962

c.1976

d.1999

Ans: c. 1976

 

The Film and Television Institute of India started by government in the year?
a. 1980

b. 1990

c. 1960
Ans. c.1960

Who is the chairperson of national school of drama?
a. Amitabh Bachan

b. Shahrukh Khan

c. Paresh Rawal
Ans. c. Paresh Rawal

Where is NSD situated?
a. Delhi

b. Bangalore 

c. Pune
Ans: a. Delhi

 

Which industry is topping the Indian film industry?
a. Tollywood

b. Gollywood

c. Bollywood
Ans. c. Bollywood


The national film awards Constituted in India in which year?
a. 1950

b. 1949

c. 1954

d. 1955
Ans. c.1954 

Rajnikant has another name…
a. Shivaji Rao Nair

b. Shivaji Rao Bhosale

c. Shivaji Rao Madke

d. Shivaji Rao Gaikwad
Ans: d. Shivaji Rao Gaikwad 

Which is the biggest film studio in India?
a. Ramoji Film studio

b. NSD

c. FTII

d. Dharma Production House
Ans: a. Ramoji film studio

Which was the first talkie film ?
a. Alam Ara

b. kisan kanya

c. Raja Harishchandra

d. 1942- A love story
Ans: a. Alam ara

Which was the first Marathi film talkie?
a. Ayodhyecha Raja

b. Raja Harishchandra

c. Kunku

d. Pinjra
Ans: a. Ayodhyecha Raja

 

In which Year did Jawahar Lal Nehru inaugurated the film division
a. 1978
b. 1949
c. 1945
d. 1950
Ans: a.1978

Which was the first documentary in India?
a. The Wrestlers
b. Delhi durbar
c. A House and a home
d. Geeli mitti
Ans: a. The wrestlers

Who's film was land, My land and England?
a. Anand Patwardhan
b. Sanjay Naik

c. Amar Kanwar
d. Rakesh Sharma
Ans: b. Sanjay Naik

Who made the first documentary film (India)?
a. H.S Bhatavdekar
b. Mike Pandey
c. Rakesh Sharma
d. Sanjay Naik
Ans: a. H.S Bhatavdekar

In which year was Vinod Chopra's an encounter with face's filmed
a. 1978
b. 1980
c. 1977
d. 1979
Ans: a.1978

 

Vinod Chopras Documentary film Bombay Street Children in Hollywood was Nominated for which award
a. The Nobel Prize Award
b. The Academy Award
c. The BAFTA. Award
d. The Oscar's Award
Ans: d. The Oscar's Award


When the H.S Bhatavdekar saw the first film made by Lumiere brothers
a. On 5 , May 1984
b. On 6, June 1985
c. On 7, July. 1986
d. On 8, August 1987
Ans: c. On 7, July 1986


In Which Year Sanjay Kak made the film Geeli mitti
a. 1983
b. 1984
c. 1985
d. 1986
Ans: c.1985

 

Who invented the first successful long distance wireless telegraph and radio signals

a.    Guglielmo Marconi

b.    Nicholas Archer

c.    William Handord

d.    Kane Harvard

Ans: a. Guglielmo Marconi

 

The first private channel of Indian television

a.    MTv

b.    Star Plus

c.    Zee TV

d.    DD Sports

Ans: c. Zee TV

Doordarshan started accepting advertisemnets in

a.    1980

b.    1976

c.    1990

d.    1967

Ans: b.1976

The poem Akashvani was written in 1938 by

a.    Rabindranath Tagore

b.    Dr. B. Ambedkar

c.    Mahatma Gandhi

d.    Kavita Kartik

Ans: a. Rabindranath Tagore

Structural Reforms in India were introduced by

a.    P.V. Narasimha Rao

b.    Chandra Shekar

c.    Manmohan Singh

d.    Moraji Desai

Ans: c. Manmohan Singh

What is the full name of A P J Abdul Kalam?
a. Avul Jakir Jalaluddin Kalam
b. Avul Pakir Jainulabdeen Abdul Kalam
c. Abdul Sakir Jainulabdeen Kalam
d. None of the above
Ans: b. Avul Pakir Jainulabdeen Abdul Kalam


Which of the following occupation does not belong to APJ Abdul Kalam?

a.    scientist
b. engineer
c. architecture
d. politician
Ans: c. architecture

HISTORY OF MEDIA - MCQS for practice

The acronym FM stands for

a.    Frequency modes

b.    Filter modulation

c.    Frequency modulation

d.    Filter methodology

Ans:c. frequency modulation

 

Which scientist is credited with the discovery of existence of radio waves

a.    Thomas Edison

b.    Heinrich Hertz

c.    Ben Franklin

d.    Guglielmo Marconi

Ans: b. Heinrich Hertz

 

Which inventor conducted the first radio transmission in the year 1895?

a.    Thomas Edison

b.    Heinrich Hertz

c.    Ben Franklin

d.    Guglielmo Marconi

Ans: d. Guglielmo Marconi

 

The community radio concept is identified with

a.    Broadcasting

b.    Narrowcasting

c.    Personal casting

d.    Podcasting

Answer: b. Narrowcasting

 

Who set up the Free Press of India

a.    S.Sadanand 1930

b.    Bal Gangadhar Tilak 1932

c.    B V Karant 1948

d.    James Augustus Hickey 1948

Ans: a. S. Sadanand 1930

 

Multi-tasking in journalism is due to

a.    Media globalization

b.    Economic liberalization

c.    Social integration

d.    Technology convergence

Answer: d. Technology convergence

 

When did All India Radio started its services on the Internet

a.    1st May 1998

b.    1st May 1995

c.    10^th May 1998

d.    10^th May 1995

Ans: a. 1st May 1998

When was All India Radio established?

a.1936
b.1928
c.1946

Ans: a. 1936

What’s Rj Malishka’s famous show?

a. Morning no.1
b. Mirchi murga
c. Sunday masala

Ans: a. Morning no.1

Indian broadcasting company started in which year?
a.1927
b.1938
c.1922
Ans: c. 1922

Who invented the radio?

a. Guglialmo Marconi  

b. James Clerk Maxwell
c. Nikola Tesla

Ans: a. Guglialmo Marconi

Who was the first person to use the word radio?
a. Nikola Tesla
b. James Clerk Maxwell
c. Lee Deforest  

Ans: c. Lee Deforest

When was the Aakashwani national public radio broadcaster of India introduced?
a. 1936
b. 1930
c. 1934

Ans: a. 1936

What radio service was a third model of radio broadcasting in addition to commercial and public broadcasting?
a. Community Radio
b. Private Radio
c. Public Radio
Ans: a. Community Radio

______ radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting?
a. Industrial
b. Technological
c. Community
d. Charity
Ans: c. Community

In which year did the first phase of private sector participation in radio begin ?
a. 1999

b. 2000
c. 2002
d. 2001

Ans: d 2001

Currently the radio is present in how many cities
a. 250
b. 263
c. 283
d. 301

Ans: c. 283

In the year 1930 , the All India Radio was known as
a. Aakashwani
b. Indian Broadcasting Company
c. Indian Broadcasting Service  
d. Vivid Bharti
Ans: c. Indian Broadcasting Service

Which is the biggest FM radio channel in India
a. Radio One
b. Hit FM
c. RED FM
d. Radio Mirchi
Ans: a. Radio One


When did James Clerk Maxwell predicted the existence of radio waves?
a) 1860
b) 1865
c) 1850
Ans: a. 1860

Who was the successful transatlantic radiotelegraph message?
a) James Clerk Maxwell
b) Nikola Tesla
c) Guglielmo Marconi
Ans :- Guglielmo Marconi

Who was the first person to patent radio technology?
a) James Clerk Maxwell
b) Nikola Tesla
Ans :- Nikola Tesla

Who invented space telegraph?
a) Nikola Tesla
b) Lee Deforest
Ans :- Lee Deforest

Who was the first person who used the word radio?
a) Lee Deforest
b) Nikola tesla
c) Guglielmo Marconi

Ans :-Lee Deforest

RESEARCH QUESTIONS SET 5

 RESEARCH QUESTIONS SET 5

In which scale, a respondent is asked to indicate a degree of arguments or disagreements regarding an attribute or an objective for a series of statements provided by the researcher?

a.    Likert Scale

b.    Staple scale

c.    Attitude scale

d.    Rank ordering rating scale

Ans: a. Likert scale

 

Brand names and identity advertising are methods that advertisers use to encourage customers to

a.    Reach their demographic potential

b.    Perceive hidden messages

c.    Make distinctions among products that are actually very similar

d.    Satisfy subconscious motivations

Ans: c. Make distinctions among products that are actually very similar

 

Copy testing is a specialized field of advertising and marketing research. It determines an ads effectiveness among consumers. It is also known as

a.    Post testing

b.    Copy tasting

c.    Pre testing

d.    Primary testing

           Ans: c. Pre testing

 

Company building its pricing strategy around the experience curve would be most likely to

a.    Engage in break even pricing

b.    Engage in value added pricing

c.    Prices its products low

d.    Prices its products high

Ans: c. Prices its products low

 

Which of the following is not a price adjustment strategy?

a.    Seasonal pricing

b.    Segmented pricing

c.    Geographical pricing

d.    Free samples

Ans: d. Free samples

 

________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share

a.    Market skimming

b.    Value based

c.    Market penetration

d.    Leader

Ans: c. Market penetration

A research test that presents subjects woth ambiguous picture(s) and asks the subject to explain what is happening in the picture(s) now and what might happen next

a.    Thematic Apperception Test

b.    Cartoon test

c.    Fantasy scenario

d.    Personification

Ans: a. Thematic Apperception Test

 

All of the following are benefits of advertising research except:

a.    Develops creative design and strategy

b.    Measures your reputation

c.    Identifies major problems

d.    Maximizes the risk

Ans: d. Maximizes the risk

 

A projective technique that uses ‘projective hypothesis’ by encouraging the respondent to provide the first set of words or associations that come to mind after their exposure to a stimulus

a.    Free Association Tests

b.    Direct Questioning

c.    Direct Mails

d.    Focus groups

Ans: a. Free Association Tests

 

The method of pre-testing in which commercials are grouped with non competitive control commercials and shown to prospective customers to measure their effectiveness

a.    Trailer tests

b.    Theatre tests

c.    Clutter test

d.    Live telecast test

Ans: c. Clutter test

 

When a respondent is given certain cues where in he/she can relate to a certain brand, and connect the product with the company

a.    Recognition test

b.    Triple association test

c.    Sales effect test

d.    Sales result test

Ans: b. Triple association test

 

The research investigation that probes peoples’ unconscious response to advertising in order to help identify winning ads.

a.    Brand marketing

b.    Neuro marketing

c.    Consumer marketing

d.    Direct marketing

Ans: b. Neuro marketing

 

The following are physiological rating scales except

a.    Pupil metric testing

b.    Galvanometric response

c.    Halo effect

d.    Voice pitch analysis

Ans. c. Halo effect

 

The following are techniques of copy testing except:

a.    Animatics

b.    Photomatics

c.    Ripomatics

d.    Drivematics

Ans: d. Drivematics

 

The Design of study in the research report should include all of the following except

a.    Description of Research design

b.    Sources of data

c.    Appendix

d.    Sampling Procedures

Ans: c. Appendix

FOR MORE PRACTICE QUESTIONS CLICK ON THE LINKS BELOW:

SET 1

https://www.blogger.com/blog/post/edit/preview/8282621946423313561/6494755795687094323

 

SET 2

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-2.html

 

SET 3

https://sstuffsimplified.blogspot.com/2020/09/research-questsions-set-3.html

 

SET 4

https://sstuffsimplified.blogspot.com/2020/09/research-questions-set-4.html