STUFF SIMPLIFIED: SOURCES OF MEDIA RESEARCH

1. Neilson Clear decision (NCD for Print):

NCD enables advertising agencies, media companies and marketers to access data quickly and easily and thus pinpoint markets, channels, and target groups.

Clear Decisions goal is to help clients identify and profile key audiences more accurately to make better media decisions and generate better return-on-investment (ROI) results.

It offers a simple, flexible interface design that provides the quickest path to the most frequently used analyses, requiring far fewer steps to extract insights. Clear Decisions also provides flexible report formats, custom templates, and hundreds of presentation ready charts, along with the data analysis tool used by advertising agencies, publishers, broadcasters, marketers, and other media companies.

2. Broadcast Audience Research Council (BARC): BARC (Broadcast Audience Research Council) India is an industry body, to design, commission, supervise and own an accurate, reliable, and timely television audience measurement system for India.

Guided by the recommendations of the TRAI (Telecom Regulatory Authority of India) and MIB (Ministry of Information and Broadcasting) (notifications of January 2014), BARC India brings together the three key stakeholders in television audience measurement - broadcasters, advertisers, and advertising and media agencies, via their apex bodies.

BARC India seeks to establish a robust, transparent and accountable governance framework for providing the data points required to plan media spends more effectively.

BARC measures viewership habits of India’s 153.5 million TV households. Of these, 77.5 mn are in urban India, and 76 mn are in rural India.

BARC India’s system reports the following also:

a. Time shifted viewing: Metrics of programs that are recorded and viewed later. It observes VOSDAL+7, i.e. Viewed on Same Day as Live + 7 days after.

b. Simulcast viewing: Details of programs broadcast simultaneously on more than one channels – viewership of every individual channel can be reliably tracked.

c. Viewing as per the New SEC (NCCS): Details as per the new classification based on the education of Chief Wage Earner of the family and the number of durables owned by the home from a predefined list of 11 durables.

BAR-O-meters: The BAR-O-meters BARC place in their metered homes are compact and use the latest technology. They have a 3rd-generation OLED display (being more easily visible, this facilitates interaction between the viewer and the bar-o-meter).

For a detailed explanation of how BARC collects data click on the link : https://www.barcindia.co.in/collect-data.aspx

3. Audit Bureau of Circulations (ABC):

Audit Bureau of Circulations (ABC) is an independent nonprofit auditing organization formed in 1914 whose membership is composed of advertisers, advertising agencies, and publishers of newspapers, magazines, and web sites that sell advertising space.

Its purpose is to audit and validate print media circulation claims and Internet traffic figures for the benefit of its members.

Relied upon as a principal information source by media planners, the bureau publishes annual Audit Reports that detail the findings of its auditors as well as semiannual Publisher’s Statements.

The Bureau issues ABC certificates every six months to those publisher members whose circulation figures confirm to the rules and regulations as set out by it. Circulation figures that are checked and certified by an independent body are an important tool and critical to the advertising business community.

Read more about ABC by clicking the link: http://www.auditbureau.org/about-what-is-abc.html

4. The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents.

IRS is conducted by MRUC (Media Research Users Council) and RSCI (Readership Studies Council of India).

IRS is not restricted to survey of readership alone. It collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care products, food and beverages, finance and holidays. Thus it also gives details of consumption across various FMCG (Fast-Moving Consumer Goods) products throughout India. IRS covers information on over 100 product categories. It is the single source survey for media and product ownership/usage. The prime objective of the study is to collect readership information from a cross-section of individuals, in great detail, so as to present a true and unbiased picture of their readership habits.

On the media front, it also captures information on television and cinema viewing habits, radio listening habits and Internet usage.

IRS equips you with information that is truly reflective of the Indian population for making informed decisions

5. Research and analysis of Media (RAM): RAM is an international media research company working with online surveys and analysis of advertising and editorial content for media companies, media consultants and advertisers worldwide.

With hundreds of media clients and about 1000 publications in 18 countries, RAM provides the industry with cutting edge metrics of how ads, articles and other media communication are consumed and understood – and what kind of impact it has.

RAM’s vision is to provide easy to use advanced IT solutions and be the world’s leading supplier of knowledge-based and cost efficient analysis services for media companies. With probably the largest reference database in the world for media, RAM compare measured results against standard values in order to evaluate the results achieved. In a period of over 10 years, RAM has carried out over 50 million interviews of ads and editorial content in order to measure the effectiveness of the communication and the database is continuously growing. RAM was founded in 2001 with its headquarters in Stockholm, Sweden after which it expanded across the globe.

Read more about RAM Metrics by clicking the link: https://www2.rampanel.com/products/rametrics/

6. ComScore Digital: ComScore is a global media measurement and analytics company providing marketing data and analytics to many of the world's largest enterprises, media and advertising agencies, and publishers.

With the introduction of Unified Digital Measurement (UDM) in May 2009, comScore implemented a solution to digital audience measurement that organically blended both panel and census-based measurement approaches into a single unified methodology. ComScore has developed this proprietary methodology to calculate audience reach in a manner not affected by variables such as cookie deletion and cookie blocking/rejection to help reconcile longstanding differences between the two measurement approaches.

ComScore Digital is a competitive intelligence tool that allows agencies, advertisers & publishers to quantify and evaluate the overall display advertising landscape.

What advertising insights does Ad Metrix offer?

• Sophisticated advertising metrics for over 10,000 sites and 60,000 advertisers/products

• 2 years of advertising data in monthly, quarterly, annual or custom time ranges

• Millions of advertising creative with advanced analysis and downloading capabilities

How does Ad Metrix present its advertising insights?

• 11 Quick Reports, including sales prospects, new advertisers, ad clutter, etc.

• Advanced reports, such as advertising by ad type/format, publisher demographics, etc.

• Comprehensive advertiser/product dictionary and comScore Media Metrix integration

Read more interesting information about ComScore here: https://www.comscore.com/Insights/Press-Releases/2020/3/Comscore-Finds-Continuing-Digital-Audience-Growth-for-Key-Categories

Ref:

- Media Planning and Buying Notes by Dr. Hanif Lakdawala

- https://www.barcindia.co.in/collect-data.aspx