Unit 1: Introduction to Entrepreneurship
· Introduction: Concept and
importance of entrepreneurship, factors Contributing to Growth of
Entrepreneurship, Entrepreneur and Manager, Entrepreneur and Intrapreneur,
Types of Entrepreneurs
·
Competencies of an Entrepreneur, Entrepreneurship Training and Development
centers in India. Incentives to Entrepreneurs in India. Options available to
entrepreneurs- franchising and outsourcing. Cases on takeover, mergers and
acquisitions in India and at global level. Women Entrepreneurs: Problems and
Promotion. Social Entrepreneurship-Definition, importance
Unit 2: Entrepreneurship Management
· Idea
generation – sources and methods Identification and classification of ideas.
Environmental Scanning and SWOT analysis Preparation of project plan –
Components of an ideal business plan – market plan, financial plans,
operational plan, and HR plan. Project formulation – project report
significance and content
·
Meaning and definition (evolution) Role and importance, Policies governing SMEs
Organizational structure Steps in setting up a small unit.
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