Ivy Ledbetter Lee, commonly known as Ivy Lee, was an American journalist and PR practitioner. He is regarded as one of the pioneers of modern public relations.
He believed that organisations
should communicate with the public through honest and accurate information.
Contributions of Ivy Lee
1. Press Release: Ivy Lee is
associated with the development and popularisation of the press release as a
tool for communicating information to journalists.
2. Open Communication: He encouraged
organisations to provide information to the media rather than avoiding
journalists.
3. Importance of Truth: Lee promoted
the idea that organisations should provide accurate information to the public. His
approach moved PR away from simply creating publicity towards providing useful
information.
4. Work with Rockefeller: One of his
most famous assignments involved John D. Rockefeller Jr. and the Rockefeller
family's public image. Following criticism related to the Colorado coal-mining
strike of 1913–14, Lee advised the organisation to communicate more openly with
journalists and provide information about the situation.
5. Publicity and Public
Understanding: Lee believed that organisations should explain their policies
and activities to the public.
6. Professional PR: His work helped
establish PR as a professional function within large organisations.
Ivy Lee's Basic Principle His
approach can be understood simply as: the
truth + Provide information + Communicate openly
Ivy Lee played an important role in
establishing modern media relations and corporate PR. His emphasis on truth,
openness and communication with journalists influenced the development of
professional PR.
No comments:
Post a Comment