Module 1: History of Press
Pre-Independence Press- Newspaper – the rise of the voice of India during British rule, India’s Freedom Struggle and Role of Media,
Rise of vernacular press with special reference to Marathi press
Post-Independent Press- Independence and rise of Newspapers;
Post LPG evolution of Indian Press,
Press Regulations - Pre-independence and post-independence
Iconic personalities- Bal Gangadhar Tilak, Raja Rammohan Roy, M. K. Gandhi, Dr. B. R. Ambedkar, etc.
Module 2: History of Broadcasting- Radio and TV
Radio & Television as Mass Media
Radio and Television Broadcasting- The beginning of Radio and Television Shows
Radio: History of AIR, Evolution of Programming, Privatization of Radio Broadcasting, FM, Community Radio
Prasar Bharati and its role: SITE, Privatization of TV, Regulatory Mechanism
Satellite Television & Privatisation in Broadcasting: A New Era in Broadcasting in India
Module 3: Evolution and Growth of Advertising and Public Relations
History and Growth of PR: Evolution of PR in Indian and Global Context, Edward Bernays, Ivy Lee’s role in Establishing PR, evolution of public relation in public and private sector
History of print advertising, evolution of advertising agencies, emergence of broadcast advertising, advent of OOH advertising and emerging trends, advertising regulations, iconic ad campaigns, important advertising personalities
Module 4: Evolution of New Media and Way Ahead
Advent of Internet, emergence of web 2.0 and beyond, social networking sites, impact of social media on communication, impact of digital and new media on legacy media
No comments:
Post a Comment