Legacy media refers to traditional forms of mass media such as Newspapers, Magazines, Radio, Television. The growth of digital and new media has changed the way these traditional media operate.
A. Impact on Newspapers
Newspapers have moved from being
only print publications to becoming digital news organisations.
They now provide:
- E-papers
- News websites
- Mobile apps
- Social media updates
- Online videos
- Podcasts
Earlier, readers waited for the next
day's newspaper. Today, they can receive news immediately on their smartphones.
B.
Impact on Television
Television faces competition from online
video and streaming platforms.
Earlier: Fixed programme time →
Viewer watches
Today: Viewer chooses → Watches
anytime
Television channels have therefore
developed:
- Websites
- Mobile applications
- YouTube channels
- Digital news platforms
C.
Impact on Radio
Radio has also entered the digital
environment.
Traditional radio is now supported
by:
- Internet radio
- Podcasts
- Online streaming
- Digital audio platforms
Listeners can access programmes even
after their original broadcast.
D. Impact on Journalism
Digital media has changed the work
of journalists. Earlier, journalists mainly wrote newspaper or magazine
articles.
Today, journalists may have to:
- Write articles
- Take photographs
- Shoot videos
- Record audio
- Create social media posts
- Update websites
This has created the multimedia
journalist.
E. Change in Audience
Earlier, audiences were mainly passive
consumers.
For example: Television → Viewer
Today, audiences can: Watch →
Comment → Share → Create → Review
Therefore, the audience has become
an active participant.
F. Faster News
Digital media allows news
organisations to provide updates throughout the day.
A newspaper can publish breaking
news on its website immediately rather than waiting for the next morning's
printed edition.
G. Greater Competition
Traditional media now compete with:
- Social media
- News websites
- YouTube
- Podcasts
- Streaming platforms
- Independent digital creators
This has increased competition for audiences
and advertising revenue.
H. Personalised Content
Traditional media generally provided
the same content to everyone.
Digital platforms can provide personalised content based on users' interests and online behaviour. For example, two people may see different news recommendations on the same digital platform.
Digital and new media have not completely destroyed legacy media. Instead, they have forced traditional media to adapt.Newspapers have developed e-papers and websites, television channels have moved online, and radio has adopted podcasts and streaming. Therefore, the relationship between legacy and new media is one of competition as well as adaptation and convergence.
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