|
MAGAZINE |
READERSHIP |
DUPLICATION MAG A |
DUPLICATION MAG B |
DUPLICATION MAG C |
INSERTIONS |
|
A |
40 |
- |
15 |
10 |
3 |
|
B |
50 |
10 |
- |
- |
2 |
|
C |
45 |
10 |
5 |
- |
2 |
Average frequency
– OTS / Net readership
OTS = Readership
X Insertions
Mag A = 40 X 3 =
120
Mag B = 50 X 2 =
100
Mag C = 45 X 4 =
90
OTS = 310
Net readership = Readership
– Duplication
Mag A = 40 – 25 =
15
Mag B = 50 – 10 =
40
Mag C = 45 – 15 =
30
Net Readership =
85
Average Frequency
= 310/85 = 3.64
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