Council for Fair Business Practices (CFBP)
On October 2, 1966, the Late Mr. J R D Tata, the Late Mr.
Ramakrishna Bajaj, Mr. Arvind Mafatlal and Mr. F. T. Khorakiwala, inspired by
Mahatma Gandhi’s message came together and formulated a Code of Conduct for
Businessmen. Out of this desire to build bridges of understanding between
manufacturers and consumer, the Fair Trade Practices Association was born and
later renamed as Council for Fair Business Practices (CFBP). It represented the
coming together of a section of like-minded businessmen who felt the need to
safeguard consumer interests in an organized manner through a forum of Self
Regulation and thereby help elevate the public image of business.
Today this organization is the only of its kind in India and
has as its member in some of the Country’s leading business houses and Trade
Associations. Since its inception the Council has been propagating the code of
Fair Business Practices which codifies the norms of business activities that
ensure justice and a fair deal to the consumer.
CFBP was set up because doubts arise sometimes in the mind of
the consumer about the business community due to some elements whose dealing
with the consumer has not been devoid of unfair trade practices. There is a
great need for better communication, understanding and rapport between the
Consumer and Business. CFBP tries to bridge this gap. It insists on not only
prescribing the code, but exhorts its members to steadfastly follow the code of
fair business practices.
Though the council is a body of Businessmen, its main
objective is to protect the consumer’s interest. The council has remained
committed to the philosophy of self – regulation and has brought about
awareness that the consumer’s right must be safeguarded and protected which
will ultimately promote better business. The image of the business community
needs to be improved to gain greater goodwill with the consumer. A satisfied
consumer is the best insurance for a businessman. A customer would prefer to
deal with a member of CFBP rather than with someone outside the discipline of
CFBP
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